Use Mailchimp by Eventbrite to quickly add buyers to your audience and send personalized messages based on their purchase behavior and traits. You can also sync upcoming events to promote in your marketing campaigns.
In this article, you’ll learn how to connect and disconnect Mailchimp by Eventbrite.
Before you start
Here are some things to know before you begin this process.
This integration replaces the discontinued Mailchimp Sync by Eventbrite.
You must have a Mailchimp account and an Eventbrite account to use this integration.
How it works
When you connect the Eventbrite integration, Eventbrite events will be added to your Mailchimp account as products and buyers who accept marketing at checkout will be added to your audience as subscribed contacts. Buyers who do not accept marketing will not be added.
Eventbrite also sends data about your buyers, like contact information, purchase data, and behavioral data to your Mailchimp account. You can view their interactions on the activity feed of their contact profile.
The time it takes to sync will depend on the number of orders and your configuration settings.
Connect Mailchimp by Eventbrite
To connect your Mailchimp account to Eventbrite, follow these steps.
After you accept Eventbrite’s terms and conditions, click Allow.
Select the events you want to sync.
Next, you’ll have the option to sync all future events and past buyers to your Mailchimp audience. Check the box next to each option you want to set.
Click Connect to Mailchimp.
Enter your Mailchimp login credentials and click Log In.
Review the Mailchimp terms and conditions to authorize the connection and click Allow to confirm.
Click the Mailchimp List drop-down and choose an existing audience.
That’s it! This will initiate the Eventbrite sync process. The time it takes will depend on the number of orders and your configuration settings.
After the sync is complete, you’ll have access to Mailchimp’s e-commerce features. Create purchase-based segments to use with campaigns, track and report data, add events to campaigns, send custom recommendations, and more.
Find out what Mailchimp has to offer with these guides.
When you disconnect Mailchimp by Eventbrite, we'll automatically pause e-commerce automations and stop syncing data from your Eventbrite account. If you want to reconnect later, be sure to follow the complete installation instructions.
To disconnect Mailchimp by Eventbrite, follow these steps.
In Mailchimp, click your profile icon and choose Account.
Click the Extras menu and choose API keys.
In the Authorized applications section, find Eventbrite and click the X icon.
You’re done! Now your Eventbrite buyers and event data will stop syncing.
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