Use Mailchimp by Eventbrite to quickly add buyers to your audience and send personalized messages based on their purchase behavior and traits. You can also sync upcoming events to promote in your marketing campaigns.
In this article, you’ll learn how to connect and disconnect Mailchimp by Eventbrite.
Before you start
Here are some things to know before you begin this process.
This integration replaces the discontinued Mailchimp Sync for Eventbrite.
You must have a Mailchimp account and an Eventbrite account to use this integration.
The integration will automatically tag your contacts based on the event, venue, and organizer.
How it works
When you connect the Eventbrite integration, events from Eventbrite will be added to your Mailchimp account as products. Buyers who accept marketing at checkout will be added to your audience as subscribed contacts, while buyers who don’t accept won’t be added.
Eventbrite also sends data about your buyers—like contact information, purchase data, and behavioral data—to your Mailchimp account. You can view their interactions on the activity feed of their contact profile.
Connect Mailchimp by Eventbrite
To connect your Mailchimp account to Eventbrite, follow these steps.
After you accept Eventbrite’s terms and conditions, click Allow.
Select the events you want to sync.
Next, you’ll have the option to sync all future events and past buyers to your Mailchimp audience. Check the box next to each option you want to set.
Click Connect to Mailchimp.
Enter your Mailchimp login credentials and click Log In.
Review the Mailchimp terms and conditions to authorize the connection and click Allow to confirm.
Click the Mailchimp List drop-down and choose an existing audience.
That’s it! This will start the Eventbrite sync process. The time it takes to sync will depend on the number of orders and your configuration settings.
After the sync is complete, you’ll have access to Mailchimp’s e-commerce features. You’ll also have access to Eventbrite templates that allow you to add upcoming events to campaigns created using our classic builder.
To locate the Eventbrite-themed templates, follow these steps.
In Mailchimp, click Create.
Click the Email menu and choose Regular.
Create a Campaign Name, then click Begin.
In the Content section of the email builder, click Design Email.
In the pop-up modal, click Select on the Classic Builder panel.
On the Select a template step, click the Themes tab.
Use the Category menu to select Integrations.
After the sync is complete, you’ll have access to Mailchimp’s e-commerce features. Create purchase-based segments to use with campaigns, track and report data, add events to campaigns, send custom recommendations, and more.
Find out what Mailchimp has to offer with these guides.
When you disconnect Mailchimp by Eventbrite, we'll automatically pause e-commerce automations and stop syncing data from your Eventbrite account. If you want to reconnect later, be sure to follow the complete installation instructions.
To disconnect Mailchimp by Eventbrite, follow these steps.
Scroll to Authorized applications.
Click the X next to the Eventbrite application.
In the pop-up modal, type DELETE, and then click Delete to confirm your action.
You’re done! Now your Eventbrite buyers and event data will stop syncing to Mailchimp.
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