Use Mailchimp by Eventbrite to quickly add buyers to your audience and send personalized messages based on their purchase behavior and traits. You can also sync upcoming events to promote in your marketing campaigns.
In this article, you’ll learn how to connect and disconnect Mailchimp by Eventbrite.
Before you start
Here are some things to know before you begin this process.
This integration replaces the discontinued Mailchimp Sync for Eventbrite.
You must have a Mailchimp account and an Eventbrite account to use this integration.
The integration will automatically tag your contacts based on the event, venue, and organizer.
How it works
When you connect the Eventbrite integration, events from Eventbrite will be added to your Mailchimp account as products. Buyers who accept marketing at checkout will be added to your audience as subscribed contacts, while buyers who don’t accept won’t be added.
Eventbrite also sends data about your buyers—like contact information, purchase data, and behavioral data—to your Mailchimp account. You can view their interactions on the activity feed of their contact profile.
Connect Mailchimp by Eventbrite
To connect your Mailchimp account to Eventbrite, follow these steps.
After the sync is complete, you’ll have access to Mailchimp’s e-commerce features. Create purchase-based segments to use with campaigns, track and report data, add events to campaigns, send custom recommendations, and more.
Find out what Mailchimp has to offer with these guides.
When you disconnect Mailchimp by Eventbrite, we'll automatically pause e-commerce automations and stop syncing data from your Eventbrite account. If you want to reconnect later, be sure to follow the complete installation instructions.
To disconnect Mailchimp by Eventbrite, follow these steps.
Click Other connections to expand the list. You may need to scroll to see this link.
Click the X next to the Eventbrite application.
In the pop-up modal, type DELETE, and then click Delete to confirm your action.
You’re done! Now your Eventbrite buyers and event data will stop syncing to Mailchimp.
Have a question?
Paid users can log in to access email and chat support.