4 Integrations to Streamline Your Marketing

Use Mailchimp’s integrations to maximize your brand messaging.

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As an e-commerce entrepreneur, there are many online platforms that can help you ramp up communications while running your business. However, keeping track of all of them can be tricky, especially when you’ve got to manage a dozen different digital platforms to get jobs done.

Luckily, Mailchimp offers plenty of integrations that allow you to not only send all of your communications from one platform, but also share data to and from without a hitch. Here are 4 of our most popular integrations that you can take advantage of today.

Broaden your reach with Facebook

In today’s digital landscape, it’s difficult for businesses to stand out without a social media presence. That being said, there are multiple options when it comes to social media platforms, but some have a greater reach than others. And with about 2.89 billion active monthly users, Facebook is by far the largest social media platform available for you to increase brand visibility.

Connecting Mailchimp to your Facebook business or fan page allows you to engage with your brand’s followers more directly. By combining the 2, you’re able to easily share content from your email campaigns on Facebook, but you can also repurpose your social media content in Mailchimp’s Content Studio to produce dynamic newsletters and website updates.

From a growth standpoint, integrating Facebook and Mailchimp makes sense. You can create Facebook Ads in our Ad Builder or post signup forms to capture email addresses and help grow your mailing list. Mailchimp’s lookalike audience finder lets you find new potential customers to target on Facebook, while built-in analytics tools help you track who’s engaging with your brand the most so you can create targeted campaigns that may yield better results.

Coordinate brand communications with Twitter

Even though Facebook is the social media platform with the most users, it’s not the only one you can integrate with Mailchimp. You can also connect your business’ Twitter account, streamlining your brand communications and giving you greater access to an entirely different audience.

Mailchimp’s campaign coordination features allow you to simultaneously publish content for your email campaigns and Twitter feed so your followers get timely messages. After you’ve sent out an email campaign, you can automatically share the email’s content in separate Twitter posts to engage with your followers. On the other end, you can tag your Twitter posts in specific emails, redirecting subscribers to your Twitter profile to help build your following.

With Mailchimp’s Twitter integration, you can easily manage your tweets from one place, share your campaigns in more places, and deliver your tweets to inboxes.

Track campaign effectiveness with Google Analytics

You can have the best website and most effective email campaigns in the world, but if you don’t know who’s engaging with them, it’s going to be hard for you to scale your business. That’s why tools such as Google Analytics are essential, because they allow you to get a deeper understanding of how people are moving between your email campaigns and website.

With Google Analytics, you can easily see who’s engaging with your automated or bulk email campaigns. Adding Google Analytics to your landing pages allows you to track page views, average time spent on your site, and visitor demographics—all of which will help you gauge the effectiveness of your email campaigns and landing pages. You’ll also gain insights on how visitors navigate your website, because Google Analytics tracks which links visitors follow, which they don’t, and your website’s most frequently visited pages.

Once you have a clear idea of who’s visiting your site and which products are most popular, you can create more targeted campaigns that resonate with your contacts at the right moment.

Create stunning designs with Canva

In such a competitive digital marketplace, having strong branding is vital. Your email newsletters need eye-catching graphics to stand out. And now, you don’t need to be a design expert to create them. No matter your skill level, Mailchimp’s Canva integration makes it easy for anyone to make impressive designs.

Canva’s simplified interface provides dozens of shortcuts for you to get the job done. Scroll through Canva’s array of templates and millions of stock photos to create logos, banners, email art, social media content, infographics, and more. You can even create gifs and videos, easily sharing them with your team without downloading files. Still feeling intimidated by the idea of using a design program? No worries. Canva’s customer support team provides help via email, Facebook, and Twitter.

When you install Mailchimp’s Canva integration, you can easily create professional-quality newsletter graphics, branding, and more.

When you’re looking to scale your business’ communications, there's no shortage of digital options to help you. However, managing all of the online applications you use can be difficult at times. That’s why Mailchimp integrations enable you to streamline communications in one platform and share data with minimal hassle.

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