Grow & Scale
More customers, more revenue, more of everything. Find out ways to grow more effectively.
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Business Tips
Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
Drive Sales
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Marketing Glossary
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
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Business Tips
Business to Business Marketing
Business to business (B2B) marketing is the marketing of products to other companies. Learn about B2B marketing strategies here.
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Business Tips
How to Write a Sales Email That Actually Converts
Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.
Grow Brand Awareness
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Business Tips
Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Business Tips
How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
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Business Tips
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
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Business Tips
5 Core Concepts to Define Your Brand
Understand the concepts behind the world’s strongest brands and apply them to your own business.
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Marketing Tools
Top Integrations to Grow Your Business
Connect your favorite tools to Mailchimp to bring your data together and keep your business growing.
Measure Marketing Performance
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Business tips
How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
7 min read
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Marketing Glossary
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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Marketing Glossary
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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Marketing Glossary
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.