Grow & Scale
More customers, more revenue, more of everything. Find out ways to grow more effectively.
How to Handle Hyper Growth
It sounds like a nice problem to have, but experiencing hyper growth brings with it a unique set of challenges.
Drive Sales
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What Is Inside Sales And How Does It Work?
Inside sales is a remote selling strategy. Learn how it compares to outside sales and the skills you need to be a successful inside sales rep.
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What Is Sales Automation and Its Benefits?
Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.
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What is Neuromarketing? | Mailchimp
Neuromarketing is when neuroscience is applied to marketing to understand consumer behavior. Learn how to incorporate neuromarketing techniques to improve your traditional marketing methods.
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How to Write the Perfect Elevator Pitch: Tips & Examples
An elevator pitch is a great way to win new clients and partners in just a short pitch. Learn how to develop an elevator pitch for your brand or business.
Grow Brand Awareness
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How to expand internationally in a downturn
We asked two founders for some insights into why they chose to take their business overseas and how, even in the current climate, a move abroad might not be the worst idea.
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How to Make a Quiz to Boost Engagement for your Website
Quizzes offer an excellent opportunity for businesses to gather customer data and increase engagement. Learn how to create and leverage an online quiz.
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What Is Influencer Marketing? Definition, Guide, & More
Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.
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How to Build a Brand Strategy—Tips & Essentials
Having a concrete brand strategy allows you to strengthen your brand. Learn how to build a brand marketing strategy and set your business up for success.
Top Integrations to Grow Your Business
Connect your favorite tools to Mailchimp to bring your data together and keep your business growing.
Measure Marketing Performance
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What Is a Case Study and Why You Should Use Them
Case studies can provide more insights into your business while helping you conduct further research with robust qualitative data analysis to learn more.
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Examples of KPIs, Definition, & More
Obtain a better understanding of KPIs with examples for different business departments.
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Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
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11 of the Best Web Analytics Tools
Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
Grow Your Team
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On-demand pay: the key to staff retention?
Earned wage access – paying people for their work when they need it, instead of on payday – is gaining attention. But there's no such thing as free money.
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When Should Your Business Hire an SEO Expert?
SEO is the backbone of your digital marketing, but how do you know when it’s the right time to hire an SEO expert? Here’s what you should know.
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When to Hire More Employees for Your Small Business
It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.
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Creating a work week that works for you
Amy Cowpe, chief of staff at a people management platform, explains how you can find the right flexible schedule for your business.
It's easy to get started
And it's free. Two things that everyone loves.