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Integrations for Data‑Driven Marketing

Grow your business—and make smarter marketing decisions—with tools that bring all your data together.

Building a business starts with having all the right pieces in place, from your lead-generation tools to your accounting software. And keeping all those pieces connected ensures that your business operates seamlessly.

Mailchimp’s integrations make it easy to bring together all the tools that keep your marketing audience-centered and data-driven every step of the way.

With over 250 integrations, you can pick the tools that work best for your business and keep them all in sync.

In this article, we’ll highlight a few integrations to help you get started. To see the full list of tools you can connect, check out our Integrations Directory.

Connect your lead-generation and management tools

Identifying your target audience is key to building out your marketing messaging and finding the right channels.

We understand the importance of generating leads, qualifying them through your marketing, and converting them into customers, subscribers, or users. Mailchimp’s lead-generation and management integrations allow you to align your marketing and sales efforts, keeping your audience data together and making that transition seamless.

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Trigger marketing based on meetings and events

Maybe you need to schedule meetings with new prospects to discuss the benefits of your software. Or perhaps you have regular check-ins with existing customers to make sure they’re satisfied with your service. Whatever the case may be for your business, your marketing messages should be consistent with your in-person or virtual interactions.

By connecting Mailchimp with your booking or scheduling software, you can automatically send an email that lets a prospect know what to expect from your meeting.

After the meeting, you can send a follow-up message to thank them for their time or a quick survey to collect feedback that will help you improve future pitches. You can even track your meetings in Mailchimp’s Marketing CRM and personalize future communications based on how folks have engaged with you.

Eventbrite

Increase event attendance and build long-term relationships with your audience.

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Calendly

Book events with clients and add them to Mailchimp for targeted email campaigns.

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OpenTable

Use guest behavior and preference data to power relevant, targeted engagement.

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Access your marketing data quickly and easily

Between marketing to prospects and managing your existing business, you have a lot on your plate.

But it’s still important to make sure that you’re focusing your marketing efforts where they matter most. Mailchimp’s analytics integrations make it easy to access and visualize your marketing data in one place. Whether you’re looking for a quick update on Slack or a complete dashboard, we’ve got you covered.

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Keep your data connected

Whether you’re managing a sales CRM or using accounting software, you need to be able to update your contacts’ information—and track the ways you’ve engaged with them—in one convenient location.

Mailchimp’s connector integrations make it easy to connect your marketing to your favorite business tools, so you’ll never miss a step when updating contact profiles or confirming payments with new customers.

You can even use connector services to automate your marketing and ensure that you’re sending the right messages at the right time. Here are a few of the tools that can help keep all of your data together.

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We have more than 250 pre-built integrations available, so it’s easy to connect Mailchimp with your favorite business tools.

Need to connect your product to Mailchimp? Our powerful, flexible API 3.0 and Mobile SDK make it possible to bring your web or mobile app information into Mailchimp so you can do more targeted, personalized marketing.

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