Integrations for Data‑Driven Marketing

Grow your business—and make smarter marketing decisions—with tools that bring all your data together.

Building a business starts with having all the right pieces in place, from your lead-generation tools to your accounting software. And keeping all those pieces connected ensures that your business operates seamlessly.

Mailchimp’s integrations make it easy to bring together all the tools that keep your marketing audience-centered and data-driven every step of the way.

With over 250 integrations, you can pick the tools that work best for your business and keep them all in sync.

In this article, we’ll highlight a few integrations to help you get started. To see the full list of tools you can connect, check out our Integrations Directory.

Connect your lead-generation and management tools

Identifying your target audience is key to building out your marketing messaging and finding the right channels.

We understand the importance of generating leads, qualifying them through your marketing, and converting them into customers, subscribers, or users. Mailchimp’s lead-generation and management integrations allow you to align your marketing and sales efforts, keeping your audience data together and making that transition seamless.


Sync your LinkedIn Lead Gen Forms with Mailchimp and start marketing smarter.


Grow your Mailchimp subscribers list and broaden the reach of your campaigns.


Connect with Leadfinder to see how subscribers are engaging with your website.

Trigger marketing based on meetings and events

Maybe you need to schedule meetings with new prospects to discuss the benefits of your software. Or perhaps you have regular check-ins with existing customers to make sure they’re satisfied with your service. Whatever the case may be for your business, your marketing messages should be consistent with your in-person or virtual interactions.

By connecting Mailchimp with your booking or scheduling software, you can automatically send an email that lets a prospect know what to expect from your meeting.

After the meeting, you can send a follow-up message to thank them for their time or a quick survey to collect feedback that will help you improve future pitches. You can even track your meetings in Mailchimp’s Marketing CRM and personalize future communications based on how folks have engaged with you.


Increase event attendance and build long-term relationships with your audience.


Book events with clients and add them to Mailchimp for targeted email campaigns.


Use guest behavior and preference data to power relevant, targeted engagement.

Access your marketing data quickly and easily

Between marketing to prospects and managing your existing business, you have a lot on your plate.

But it’s still important to make sure that you’re focusing your marketing efforts where they matter most. Mailchimp’s analytics integrations make it easy to access and visualize your marketing data in one place. Whether you’re looking for a quick update on Slack or a complete dashboard, we’ve got you covered.

Google Analytics

Unlock powerful insights by tracking engagement on your campaigns and website.


Use your app’s Mixpanel behavioral data to make smarter marketing decisions.


Combine data from all of your marketing channels in one easy-to-read report.

Keep your data connected

Whether you’re managing a sales CRM or using accounting software, you need to be able to update your contacts’ information—and track the ways you’ve engaged with them—in one convenient location.

Mailchimp’s connector integrations make it easy to connect your marketing to your favorite business tools, so you’ll never miss a step when updating contact profiles or confirming payments with new customers.

You can even use connector services to automate your marketing and ensure that you’re sending the right messages at the right time. Here are a few of the tools that can help keep all of your data together.


Easily connect Mailchimp with thousands of other apps and web services.


Seamlessly sync Mailchimp with 200+ apps in just a few clicks.

We have more than 250 pre-built integrations available, so it’s easy to connect Mailchimp with your favorite business tools.

Need to connect your product to Mailchimp? Our powerful, flexible API 3.0 and Mobile SDK make it possible to bring your web or mobile app information into Mailchimp so you can do more targeted, personalized marketing.

Share This Article