About the Mailchimp Mobile SDK

With the Mobile SDK, you can add contacts from your mobile app to automatically add and update tags and track in-app activity through custom events. All of this allows you to see your mobile user data in one place so you can better understand your users and send targeted marketing based on their engagement with your mobile app.

In this article, you’ll learn how to configure the Mailchimp Mobile SDK and how to use it to target customers.