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Make smarter marketing decisions when you connect your Mixpanel behavioral data with Mailchimp.

Bring your Mixpanel data into Mailchimp to get a complete view of your users and send personalized messages based on how they use your app.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Simplify your audience management

  • Get a holistic look at your audience’s activities. Know who they are, what they’re doing, and when—and see it all in one place.

Send relevant messaging based on behavior

  • Send the right message, at the right time, to the right people. Target campaigns more effectively when you know more about how customers use your app.

Take the best action at the right time

  • Create relevant content for your customers based on in-app behavior. Segment by how they engage with your app, or use tags to segment by interest.

Installation and Usage Tips


  • A Mailchimp account
  • A Mixpanel account
  • It's helpful to already have a cohort set up on Mixpanel.


Have questions or need help with this integration?

Contact Mailchimp support about data syncing issues, or visit the Mailchimp help center.