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Sync leads data from Typeform into Mailchimp, automatically giving you accurate, organized, and info-rich insights.

Send typeform responses to Mailchimp—the all-in-one email marketing and automation platform. Find your audience, engage your customers, and build your brand. And have a bit of fun while you're at it. Easily edit your configurations at any time, whether you need to change up your mapping or if you created a new list.

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

Nurture Leads

  • Personalize campaigns and conversations using Typeform responses. Use Typeform to update existing Mailchimp records. Keep the conversation personal, and keep your data clean.

Tag and segment Typeform responses in Mailchimp

  • Use logic rules to map responses to Mailchimp tags and easily segment Mailchimp audiences.

Installation and Usage Tips


  • You will need a free or above Typeform account
  • You will need a free or above Mailchimp account
  • Tags set up in Mailchimp (if required)
  • A Typeform with an email question set to required or a hidden field including an email address, a picture/multiple choice or dropdown question to connect with tags if needed, and a legal question to collect data consent (if needed).