Marketing meets inspiration
Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.
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Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
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Marketing Tactics
Success stories
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See How Six Barrel Soda Uses Mailchimp’s Shopify Integration
In this case study, learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.
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Web Design vs. Graphic Design: Key Differences to Know
Web design vs graphic design are two different roles that work together. Learn about graphic vs web development, when you need one, and how they work here.
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Website Migration 101: What Website Owner’s Should Know
Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.
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Ecommerce Business Insurance: Everything Owners Should Know
Even though you don’t have a physical storefront, you still need ecommerce business insurance. Check out this guide to help you get your online store insured.

Inside the "hype" business model
Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.
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