Marketing meets inspiration
Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.
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Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
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Marketing Tactics
Success stories
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How Steel City Collectibles Became a Leader in Sports Memorabilia
The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.
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Instagram Marketing: 7 Tips to Succeed
Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.
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How to Build & Manage Customer Relationships
Fostering positive customer relationships can strengthen your brand in the long-term. Read this to learn how to effectively manage customer relationships.
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How to Regain Sales with Abandoned Cart Emails
Online shoppers have a tendency to abandon their carts for a wide variety of reasons, learn how to take those sales over the finish line with an abandoned cart email series.

Inside the "hype" business model
Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.
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