We'll Help You

Get Your Business Online

- Websites
  Create a free website that comes with built-in marketing tools.
- Online Stores New
  Launch a store that comes with everything you need to start selling, including marketing tools.
- Appointment Scheduling New
  Add online scheduling to your website so people book appointments with you.
- Domains
  Claim a custom domain to make it easy for people to find your brand on the web.
See overview

Market Your Business

- Email
  Engage your audience with beautiful, branded emails.
- Landing Pages
  Design landing pages that grow your audience and help you sell more stuff.
- Digital Ads
  Reach people on Facebook, Instagram, and across the web.
- Social Media
  Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
- Postcards
  Send printed postcards around the world with the help of our address finder.
See overview

Platform Features

Audience Management

- Marketing CRM
  Get to know your audience and find new ways to market to them.
- Signup Forms
  Grow your audience with a pop-up or embedded form.
- Segmentation
  Segment your audience based on shared traits.
- Behavioral Targeting
  Target your messages based on people's purchase behavior, app activity, and more.
- Predicted Demographics
  Get predictive insights about your contacts so you can personalize your marketing.
- Tags & Contact Profiles
  Keep track of what you know about your people with customizable tags.
All audience tools

Creative Tools

- Content Studio
  Sync, store, and edit all your images and files in one place.
- Creative Assistant New
  Get beautiful, on-brand designs made for you with the power of AI.
- Dynamic Content
  Personalize individual content blocks within your emails.
- Subject Line Helper
  Get real-time feedback on how to refine your subject lines.
- Campaign Templates
  100+ pre-designed email and landing page templates that fit any message.
All creative tools

Marketing Automation

- Customer Journeys New
  Design personalized journeys using conditional logic and branching points.
- Integrations
  Sync your store data and connect other tools to unlock more automation features.
All automation tools

Insights & Analytics

- Reports
  Track sales and campaign performance in easy-to-digest reports.
- Smart Recommendations
  Get personalized recommendations to help you make your next move.
- A/B Testing
  Test different versions of a single email to see how small changes can impact your results.
- Surveys
  Gauge interest and customer satisfaction by gathering feedback.
- Content Optimizer New
  Make your email content more engaging with personalized suggestions for improvement.
All insights tools

Not sure where to start?

- E-Commerce and Retail
  Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
- Mobile and Web Apps
  Reach new customers, send behavior‑based campaigns, and increase engagement with your app.
- Startups
  Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
- Agencies & Freelancers
  Get perks and tools for managing clients when you join our free community, Mailchimp & Co.
- Developers
  Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation.

Learn

Mailchimp 101

Guides & Tutorials

Marketing Tips

- Starting a Business
  Learn to write a business plan, find product-market fit, and build your online presence.
- Branding
  How to establish your brand's positioning, voice, and look and feel.
- Growing Your Audience
  Ways to reach more people, generate leads, and grow your following.
- E-Commerce
  Tips for growing your online sales.
- Social Media
  Tactics for growing your fan base and getting more engagement across channels.
- Customer Retention
  How to turn casual fans into lifelong customers.
All articles

Case Studies

- How The Happiness Planner Creates More Content in Less Time
  
  Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
- How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
  
  The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.
All case studies

Podcasts

A collection of original content that celebrates the entrepreneurial spirit.
Podcasts
- The Jump: Season 3
  
  Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.
- Seasons of Change
  
  A year can transform a business. Listen as owners take stock of their journeys.
Listen

Series

A collection of original content that celebrates the entrepreneurial spirit.
ORIGINAL SERIES
- Switching Off
  
  Family comes first, especially this time of year.
- A Family Business
  
  Kick start the holidays with this Second Act episode chock full of food, family, and tradition.
Watch

Films

A collection of original content that celebrates the entrepreneurial spirit.
Films
- Brand With Style
  
  What can 3 iconoclasts of the fashion world teach us about marketing? More than you think.
- Crown Candy
  
  This 100-year-old candy store in St. Louis is rich in history—and chocolate.
Watch

Expert Insights

Case studies and how-tos to take you from startup to scale-up and beyond.
Workshop
- How one designer found her signature in color
  
  One of two cover stars for our creative business issue, Leta Sobierajski is a Brooklyn-based graphic designer and artist who went against the grain to build her own distinct visual style.
- Everything you need to know about... onboarding new hires
  
  This is about more than signing a few forms on the first day. How you welcome and integrate new employees into your business is an essential part of the hiring process.
All articles

Industry Trends

Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
BRIEFINGS
- Furniture maker Mac Collins on heritage-led design
  
  Inspired by the Afrofuturism movement of the sixties and stories from his Jamaican grandmother, the cover star of our creative business issue creates sustainability-minded furniture and home goods that honor both his ancestry and the planet.
- The brand putting Ghanaian artisanship on the global map
  
  Having grown up around the artisanry of Ghanaian weaving, Akosua Afriyie-Kumi built a relationship – and a brand – with local craftswomen in order to translate the traditional craft into modern, design-led accessories.
All articles

Smart Living

Self-improvement, brands to check out and things to see and do – from food to fashion.
LIFE
- Starter pack: Your step-by-step guide to financial literacy
  
  For many creatives running their own business, the financial side can be the hardest thing to get to grips with. Starting out on the right footing with your finances is essential – here’s a handy guide to doing it correctly.
- ITA Leisure: bringing diversity outdoors
  
  When the pandemic threw her day-to-day into sharp relief, Jade Akintola recognized the need to explore and create a space of calm and leisure for the underserved.
All articles

Master the Ways of Marketing

We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.

Start now

Announcements

Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.

See all announcements

Apple Mail Privacy Protection Resources

What you need to know about Apple Mail Privacy Protection and its impact.

Announcement

Introducing Mailchimp Stores and Appointments

We’ve launched commerce solutions that help businesses launch their online store, offer appointments, market and grow their business—all in one place.

DATA STORY

Marketing Strategies for Small Business: A Mailchimp Report

SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. We've got you.

Success stories

Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.

See all success stories

Case Study

How The Happiness Planner Creates More Content in Less Time

Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.

Case Study

How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%

The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.

Tim and Michael Sitwell-Mogridge are the owners of Stretch & Flex.

Case Study

How Stretch & Flex Started and Grew During a Pandemic

Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.

Marketing tips

A little knowledge can go a long way. Which is why we’re sharing some smart, simple ways to help you reach your goals, no matter how big or small.

See all marketing tips

Business Tips

How to Start an E-Commerce Business – A Complete Guide

There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.

Business tips

Website Design Tips That Help You Sell More

Use these e-commerce website design tips to increase your online store sales.

Business Tips

How to Start a Business

Learn about the legal, financial, tax, and marketing considerations of starting a new business.

Guides and tutorials

Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.

See all guides and tutorials

Business tips

How to Successfully Start a Small Business Online: Tips and What to Avoid

Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.

Business Tips

How to Create a Homepage That Drives Clicks

Ideas for designing a homepage that engages visitors and encourages website traffic.

Business Tips

How to Launch a Website

Use this 10-step checklist to create a website that expresses who you are and supports your business success.

13 min read

A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020

An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

How to Develop a Strong Digital Brand for Your Business

An expert shares 7 things to focus on to create an engaging website and digital presence.

5 Easy Ways to Promote Your Website and Grow Your Business

Search, social, email, and more ideas for driving visitors to your website.

Connect with Your Audience and Drive Engagement

Learn how to increase loyalty and build deeper user engagement with your digital product.

Email Marketing Benchmarks and Statistics by Industry

Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.

How a Lifestyle Brand Makes Lasting Connections with Welcome Emails

Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.

6 Ways to Get More Conversions on Your Landing Page

Use these tips to catch your customers’ attention and spur them into action.

Drawing of a flower sharing pollen with a bug.

Keep Your Business Sailing Smoothly While You’re on Vacation

Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.

19 Tips to Grow Your Business in 2020

We rounded up advice from some of our savviest customers about how to succeed in the new year.

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Podcasts —

ORIGINAL SERIES —

Films —

Workshop —

BRIEFINGS —

LIFE —

Master the Ways of Marketing

Mailchimp 101

Announcements

Announcement

DATA STORY

Success stories

Case Study

Case Study

Case Study

Marketing tips

Business Tips

Business tips

Business Tips

Guides and tutorials

Business tips

Business Tips

Business Tips

Archive

Business Tips

A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020

Case Study

Why Small Businesses Should Start Marketing on Day One

Business Tips

How to Develop a Strong Digital Brand for Your Business

Business Tips

5 Easy Ways to Promote Your Website and Grow Your Business

Business Tips

Connect with Your Audience and Drive Engagement

Business Tips

Email Marketing Benchmarks and Statistics by Industry

Customer Spotlight

How a Lifestyle Brand Makes Lasting Connections with Welcome Emails

GUEST POST

6 Ways to Get More Conversions on Your Landing Page

Business Tips

Keep Your Business Sailing Smoothly While You’re on Vacation

Business Tips

19 Tips to Grow Your Business in 2020

Podcasts

ORIGINAL SERIES

Films

Workshop

BRIEFINGS

LIFE