Marketing meets inspiration
Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.
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Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
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Marketing Tactics
Success stories
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See How Six Barrel Soda Uses Mailchimp’s Shopify Integration
In this case study, learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.
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Using Website Hero Images: Best Practices & Tips
Learn what a hero image is and how to create the best one for your website. Follow these best practices and tips.
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Website Security 101: How to Secure Your Website
Website security is complicated, but we’re here to help. Here’s what you need to know about securing your website, common threats, and ways to defend against cyber attacks.
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How to Write an Email [Email Format + Best Practices]
Writing a compelling email can increase your open rates and encourage conversion. Learn essential tips for writing a professional email your customers will read.
Inside the "hype" business model
Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.
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