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Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.

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  1. Topic Explainer

    Blogging 101: Starting a Blog for Your Brand

    Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

  2. Cherry Bombe Celebrates Women in Food

    How Kerry Diamond grew a community, a media company, and a stronger connection to her mission.

  3. Growing the Farm-to-Doorstep Movement

    How online direct-to-consumer sales offer a new business model for farmers and consumers alike.

  4. Business Tips

    Marketing Goals: How to Set Effective Marketing Targets | Mailchimp

    Setting marketing goals can allow you to create a successful marketing strategy. Read this to learn how to start setting effective marketing goals.

  5. Topic Explainer

    Traditional Marketing vs Digital Marketing – Which To Prioritize?

    Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.

  6. Business Tips

    Create the Best Social Media Calendar–Templates and Tips

    If you’re not using a social media calendar template to schedule your posts, there are several reasons to start. Learn the benefits of social calendars, the important elements to include, and more.

Inside the "hype" business model

Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.

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