Marketing meets inspiration
Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur.
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Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
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Marketing Tactics
Success stories
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See How Six Barrel Soda Uses Mailchimp’s Shopify Integration
In this case study, learn how the soda syrup company puts the power of Mailchimp email and Shopify together to organically gather newsletter contacts, and see the results of their campaigns.
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Choose the Best Font For Your Website
Picking a font for your website is harder than you think. Check out this guide and discover the best font for your brand.
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How to Write an Email [Email Format + Best Practices]
Writing a compelling email can increase your open rates and encourage conversion. Learn essential tips for writing a professional email your customers will read.
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How to Choose the Best Website Color Scheme
Colors evoke emotions in your audience, so it is important to pick the best color scheme for your website. Here’s how to choose colors that fit your brand’s personality.
Inside the "hype" business model
Brands are suddenly flocking to street-wear's hype based business model. Here are 10 tips for creating "hype" for your products as part of your holiday marketing plan.
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