How to Grow Your Brand
How can you transform your marketing efforts to supercharge growth? Learn from the top experts in marketing to drive more awareness, demand, and revenue, turning your brand into a formidable competitor.
We’ve recruited some of the brightest marketing minds to share their strategies on marketing effectiveness, personalization, and AI.
Chapter 1
The Big and the Small of It by Les Binet
Whether your brand is new, niche, expensive, under-funded, or in a small market, there is a custom approach for growth.
“Remember that competition is fierce, and people are lazy. If your brand is not easy to find and buy right now, people will choose something else.”
Chapter 2
The Two Small Upsides by Dr. Mark Ritson
Small and mid-sized businesses have two primary advantages that can drive growth. Use them to develop a marketing, positioning, and targeting strategy that wins customers.
“The better you understand your target consumer, the more relevant and personal your marketing can be. Conquer one segment, move on, and target the next.”
Chapter 3
Winning the Underdog Game by Ty Heath
Use the Laws of Marketing to develop a strong brand and naturally attract customers, reducing the need for expensive advertising and lowering acquisition costs.
“Even with an excellent product, customers may overlook a brand they aren't familiar with. By building and sustaining brand awareness, and ensuring your brand comes readily to mind when a need arises, you increase your chances of being the brand people choose first.”
Chapter 4
Grow with Zero-Party Data by Jamal Miller
Consumers in our data-driven, algorithmically-obsessed world have come to expect highly personalized experiences that are tailored to their specific wants and needs.
“Retailers must go beyond generic promotions and deliver personalized experiences that resonate with individual customers. Zero-party data is the key to achieving this.”
Chapter 5
AI is the Big Breakthrough For Small Brands by Peter Weinberg and Jon Lombardo
AI is leveling the playing field for brand marketing. Smaller brands can now rely on AI tools to generate creative content at a fraction of the cost and time.
“AI is as disruptive, and perhaps more disruptive, than any [other] breakthroughs. But history suggests that smaller brands will be the biggest beneficiaries of this efficiency revolution.”
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The opinions expressed are those of the author and not necessarily those of Intuit Mailchimp.