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Put your audience at the heart of your marketing

Our Marketing CRM tools help you turn audience data into insights that guide your campaigns and drive better results.

Build better relationships

Our tools make it easy to get to know your audience, so you can shape campaigns around them from start to finish.


Grow your audience with signup forms

Collect the data you need to send your customers personalized, relevant content.

Website with signup form. Sign up to be the first to know about new flavors.


Know who to talk to

Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.


Send the right messages to the right people

Our segmentation tools make it easy to send campaigns that matter to your audience.

Email sent to custom segment for contacts that are located in Oakland, CA.

What's new in Mailchimp?

Spend less time creating emails and reports—and accelerate growth—with our advanced new marketing features.

Audience list with audience integration options.

Connects to your tools

Seamlessly pull in contact information and behavior data from some of our most popular apps—in just a few clicks.

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All the ways to know, reach, and grow your audience

Know your contacts

Audience dashboard

Get a holistic view of your audience and start sending targeted messages.

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Contact profiles

Learn about the people behind your data with in-depth profiles for each member of your audience.

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Marketing CRM tools

See all the tools that help you get to know your audience and find new ways to market to them.

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Reach the right people

Pre-built segments

We’ll create actionable segments within your data so you can quickly launch campaigns.

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Use custom fields to organize your contacts so you can send messages that matter.

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Behavioral targeting

Trigger messages based on real-time user behavior with your website, campaign or app.

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Predicted demographics

Get to know your customers so you can send personalized campaigns.

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Mobile app

Get real-time performance updates, and next steps you can take with 1 click.

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Predictive commerce insights

We’ll help you predict future purchase behavior so you can drive more sales.

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Grow your audience

Signup forms

Grow your audience with forms you can share or add to your site.

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Landing pages

Easily create beautiful pages that drive purchases and signups.

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Social posts and ads

Connect with fans, and find new ones, with organic posts and targeted ads.

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Business card scanner

Collect and organize contacts as you meet them with our business card scanner.

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On average, segmented campaigns have 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.

The team at Jittery Joes

"With automated emails built in Customer Journey Builder, Mailchimp customers see significant increases on average compared to bulk email."

44% increase in open rates

127% increase in click rates

Keep pushing forward. We've got your back.

Award-winning support

Get answers when you need them from our team and marketing resources.

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300+ app integrations

Connect your favorite apps to send more targeted campaigns.

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Expert guidance

Work with a Mailchimp partner to take your marketing to the next level.

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Better audience insights, better conversations

Ready to grow your business? Get started with a free plan.