Personalize your marketing

We predict the gender and age range of your customers so you can create segments based on that data. Then, analyze the demographic data in your campaign reports, list overview, and subscriber profiles to help you better understand who your customers are and how they interact with your email.

find out who is most likely to engage with a particular type of content

Improve your bottom line

Your data will help you make informed, strategic decisions about the allocation of your advertising dollars. We’ve utilized the same gender and age categories as Google Ads, so you can easily identify the demographics of your most engaged customers and target them across different platforms.

Find out how he sends emails that resonate with his audience

“MailChimp's predicted demographics feature helps me understand more about who I'm talking to so I can refine my message to connect with them in the best way possible. It's not just an email; it's a relationship. Knowing who we're talking to helps us build that relationship.”

Tim Scotts, co-founder of Mitscoots
Find out how he sends emails that resonate with his audience