Our Advanced Segmentation tool takes basic audience segmentation to the next level. Create complex segments that combine both any and all logic in a single segment, and target your campaign content to specific subscriber sets.
In this article, you'll learn how advanced segments work and what you can do with them.
Things to know
- Advanced Segmentation is included with Mailchimp Pro or the Premium plan.
- Advanced segments aren't available in automated campaigns.
- Geolocation-based conditions aren’t available for advanced segments. This includes all Location conditions, as well as the is within condition for Zip code and Address.
How advanced audience segments work
Advanced segments are similar to basic segments, but you'll find more depth to the logic and structure of advanced segments. While basic segments help you find subscribers with simple, straight-forward logic, advanced segments provide complex controls, so you can target subscribers on a more granular level.
Here are the differences between segment types.
|Basic Segments||Advanced Segments|
|Available for all accounts||Available for Pro or Premium accounts only|
|Offer simple audience filtering||Offer complex and flexible audience filtering|
|Limited to five conditions||Allow unlimited conditions|
|Can't combine any/all logic||Can combine any/all logic|
What you can do with advanced segmentation
Advanced Segmentation can help you streamline how you filter subscribers and test your campaigns. Because advanced segments do the work of several basic segments, you can cut your work in half.
For example, instead of sending two campaigns to two basic segments, you can send a single campaign to one advanced segment that includes all the same subscribers.
When you combine any/all logic in a single segment, you're able to include subscribers who meet significantly different conditions. There's no limit to the number of conditions in an advanced segment, but the process may slow down as you add more criteria.
Advanced Segmentation is a powerful tool for when you need to build complex relationships to filter your subscribers. But if you don't need as many options to find the subscribers you're looking for, create a basic segment instead. Take a look at our Getting Started With Segments article to learn more.
Advanced segmentation logic
Advanced segments combine individual conditions to sort subscribers in nested groups. A top-level condition is required, and shares its logic with groups that follow it. Secondary logic can be applied to the conditions inside each group, but each group is taken as a whole, and weighted equally.
Read our article on Advanced Segmentation logic to learn how to construct your segments and view examples of advanced segments: Understanding Advanced Segmentation Logic
The condition types available in Advanced Segmentation are slightly different from basic audience segmentation, so the uses and combinations vary also. The data available in the audience you're working with determines which conditions are available to you.
When you choose your segment conditions, you'll see these options.
- Email Marketing Status
A contact's email marketing status tells you what their relationship is to your email marketing campaigns with parameters such as Subscribed, Unsubscribed or Non-subscribed.
- E-commerce Purchase
If you've connected your online store, you can segment by Subscriber Purchase Activity, like timeframe, campaign, store, product, product category, and total spent.
- Subscriber Data
This category includes conditions based on a variety of data about your contacts, including Automation Activity, Date Added, Email Address, Email Clients, Info Changed, Language, Marketing Permissions, Member Rating, Postcard Activity, Signup Activity, and VIP status.
- Campaign Activity
Segment based on your contacts’ email campaign activity, including Sent Activity, Open Activity and Click Activity.
- Merge Fields
Segment by fields in your audience, such as First Name, Last Name, Address, Phone Number and Birthday.
- Segments and Tags
Choose a saved segment or tag, then filter with additional conditions.
- Predicted Demographics
Segment by the predicted gender and age range of contacts in your audience.
To learn more about the conditions listed here, take a look at All the Segmenting Options.