About Your Contacts

The people whose information you store in your Mailchimp account are known as your contacts. A person’s contact type determines which campaigns they’re eligible for, and whether they count toward your monthly contact limit.

In this article, you’ll learn more about the types of contacts in Mailchimp and where to view them.

Things to Know

  • If you have a legacy paid plan created before May 15, 2019, your account may be subject to different rules around contact limits. To learn more, read About Your Legacy Pricing Plan.

Types of Contacts

Even though you can use Mailchimp for more than email, we categorize the main types of contacts based on their email marketing status: subscribed, unsubscribed, non-subscribed, and cleaned. Contacts can also be archived, which removes them from your marketing audience but retains their data.

Here’s an overview of the different contact types, including whether they count toward monthly plan limits and what type of marketing they can receive from you.

Subscribed

A subscribed contact, or subscriber, is someone who has opted in to receive your email marketing. Subscribers can join your audience from one of your signup forms, landing pages, or connected stores. You can also manually add them one-by-one or with an import, as long as you’ve received explicit permission. They’ll have a Subscribed badge in the Email Marketing column of the contact table.

A screenshot of the subscribed badge in a mailchimp audience

Counts toward monthly plan limit?: Yes
Can receive: All types of marketing

Unsubscribed

An unsubscribed contact is someone who previously received your email marketing but has opted out. They’ll have an Unsubscribed badge in the Email Marketing column of the contact table.

A screenshot of the unsubscribed badge in a mailchimp audience

Counts toward monthly plan limit?: Yes
Can receive: Ads, postcards, and transactional emails like order notifications Cannot receive: Marketing emails

About Unsubscribes

Non-Subscribed

A non-subscribed contact is someone who has interacted with an online store but hasn’t opted in to receive email marketing campaigns. These contacts are synced from your connected e-commerce store. You can also manually add them with an import. They won’t have a badge in the Email Marketing column of the contact table.

Counts toward monthly plan limit?: Yes
Can receive: Ads, postcards, and transactional emails like order notifications
Cannot receive: Marketing emails

Cleaned

Hard bounces and repeated soft bounces become cleaned contacts. A cleaned contact has a non-deliverable email address, which might be misspelled or invalid. They’ll have a Cleaned badge in the Email Marketing column of the contact table.

A screenshot of the cleaned badge in a mailchimp audience

Counts toward monthly plan limit?: No
Can receive: Nothing

About Cleaned Contacts

Archived

Archived contacts are contacts who have been removed from your marketing audience. As long as a contact remains archived, you won’t be able to edit their profile or send them any marketing communications. However, you’ll retain all of their data, including identifiable information in campaign reports.

Counts toward monthly plan limit?: No
Can receive: Nothing

Archive or Unarchive Your Contacts

Sort Your Audience by Contact Type

To view subscribed, unsubscribed, non-subscribed, or cleaned contacts only, you’ll use the Email Marketing column.

  1. Click Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
  4. Locate the Email Marketing column of the contact table.
    A screenshot of contacts on a list with status badges showing their type
    This column displays badges to indicate each contact's type.
  5. Click the arrow to sort your audience by contact type.

You can also create and save a segment for each contact type based on email marketing status.

View Archived Contacts

Archived contacts are stored separately from other contacts in your audience. To view your archived contacts, follow these steps.

  1. Click the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
  4. Click the Manage contacts drop-down and choose View archived contacts.
    audience-contacttable-manage-viewarchived

We’ll display all of the archived contacts in your audience. From here, you can export all of your unarchive contacts, access their contact profile pages, or unarchive them as needed.

Archive or Unarchive Your Contacts


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