When you create a segment in your Mailchimp audience, you can save that segment to use with email and ad campaigns.
In this article, you'll learn how to save and manage segments.
Note
Standard segmentation combines up to five conditions and is included with all Mailchimp plans. Upgrade to Mailchimp Pro to create advanced segments, which support multiple, nested conditions.
To create and save a segment in your audience, follow these steps.
Click the Audience icon.
Click All contacts.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click New Segment.
Choose your segment conditions, and click Preview Segment to view the contacts in the segment. If the results aren't what you expected, click Edit to return to change your segment conditions.
When you're satisfied with your segment, click Save Segment.
In the Save Segment pop-up modal, type in a name for your segment, and click Save.
We'll update your segment as contacts meet the conditions you set.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click the Manage Audience drop-down and choose Manage contacts.
Click Segments.
On this page, you can view and sort all saved segments, edit segmentation criteria, or use a segment's drop-down menu to Send to a specific segment.
Delete a saved segment
Saved segments can be deleted when you no longer need them, and we won't delete those contacts from your audience. To use the segment again though, you'll have to recreate it.