Save and Manage Segments

When you create a segment in your Mailchimp audience, you can save that segment to use with your campaigns.

In this article, you'll learn how to save and manage segments.

Before you start

Here are some things to know before you begin this process.

• Before you can save and manage segments, you'll need an audience. To learn more about audience creation, read Getting Started with Your Audience.
• Make sure you're familiar with how segments work in Mailchimp. To learn more, check out Getting Started with Segments.
• Regular segmentation combines up to 5 conditions and is included with all Mailchimp plans. Upgrade to our Premium plan to create advanced segments, which support multiple, nested conditions. If you have a Premium account, check out Manage an Advanced Segment.
• Segments automatically update every time a campaign is sent.

Save a segment

Mailchimp offers several segmentation conditions. You can segment your contacts based on group data, campaign activity, purchase activity, and more.

To create and save a segment in your audience, follow these steps.

1. Click Audience, then click Segments.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click Create regular segment.
4. Enter a Segment name.
5. Click Add condition to choose up to 5 segment conditions. If you set multiple conditions, learn about how And/Or logic works to determine whether a single or all conditions must be true in a segment.
6. Click Review segment to view the contacts in the segment. If the results aren't what you expected, click Edit segment to make changes.
7. When you're satisfied, click Save segment.

Great job! We'll continuously update your segment as contacts meet the conditions you set.

View and edit saved segments

To access a saved segment, follow these steps.

1. Click Audience, then click Segments.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.

That's it! On this page you can view and sort all saved segments, edit segmentation criteria, send to a specific segment, or export as a CSV file.

Delete a saved segment

Saved segments can be deleted when you no longer need them. When you delete a saved segment, we won't delete those contacts from your audience.

To delete a saved segment, follow these steps.

1. Click Audience, then click Segments.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Check the box next to the segment you want to delete and click Delete.
4. In the Are you sure? pop-up modal, click Delete to confirm.

Your segment will be deleted. To use the segment again, you'll have to recreate it.

Next steps

Now that you know how to save and manage segments, check out our guides on common segmenting options.

Common Segmentation Combinations

Segment an Audience by Purchase Activity