Segmentation is a powerful tool that filters contacts with similar audience field data, group preferences, e-commerce activity, and other information. Use segmentation to view contacts and send them email or ad campaigns based on their interests, purchases, and other criteria they have in common.
In this article, you'll learn how to create simple and complex segments, and how to send an email campaign to a segment from either the contact table or the Campaign Builder.
Before you start
Standard segmentation combines up to five conditions and is included with all Mailchimp plans. Upgrade to our Premium plan to create advanced segments, which support multiple, nested conditions.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click View Contacts.
Click New Segment.
Set the drop-down menus to Date Added | is after | last campaign was sent.
Click Preview Segment.
Click Edit to make any changes. When you're satisfied, click Save as segment.
In the Save Segment pop-up modal, input a descriptive name for the segment and click Save.
Create a complex segment
Complex segments allow you to combine up to five conditions to identify specific contact sets in your audience. When you combine segmentation criteria, pay special attention to the Contacts match drop-down menu.
Any pulls contacts who meet any one of the conditions you choose, and can be thought of as "or."
All pulls only contacts who meet the combination of conditions you choose, and can be thought of as "and."
In this example, we'll create a complex segment of contacts who are both members of a specific group, and who joined the audience after a certain date.