If you’ve been avoiding segmentation as a ‘someday’ item on your to-do list, you’re certainly not alone: We often hear from customers that segmentation is the area in which they need the most help.
The good news is the most difficult thing about ‘segmentation’ is the term itself. After all, a segment is just a filter that helps you find contacts within your audience with shared characteristics—and we’ve been working on tools to make using them even easier.
Here are a few key reasons to try out segmenting in your next campaign:
Tags have made segmentation even easier. Yes, tags are just as intuitive as they sound, and—even better—once you’re using tags, you’ve already created segments (more on that in a minute).
The new audience dashboard has made segmentation even more valuable. When you keep all your contact data in one central audience and segment from there, your audience dashboard can give you a holistic understanding of who your audience is—and help you easily spot segments to send targeted messages to.
You now have access to even more pre-built segments. Read on to learn what they are and where to find them.
In fact, much of the confusion and hesitation we hear around segmentation is largely based on misconceptions. So let’s look at some of the most common misconceptions around this topic, and why there’s no better time than now to stop avoiding segmentation and start seeing better results.