Your Mailchimp audience is much more than a list of email addresses. It’s your people: your fans, your advocates, the customers who tell the world about your brand and keep coming back for more. And the more you know about them, the better you’ll get at building relationships—old and new—that keep your business growing.
That’s why we’re giving you a new way to connect, understand, and act on your contact data, all in one place.
As Mailchimp evolves into an all-in-one marketing platform, we’re shifting from showing you lists of emails to a more complete picture of your audience as a whole—so you can put insights about your people at the center of all your marketing efforts. Read on to learn more about the new audience dashboard that will help you quickly turn these insights into action.