A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
Meet the new dashboard that helps you quickly understand and take action on contact data.
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
It's easy to get started
And it's free. Two things that everyone loves.