Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Customer Satisfaction Surveys: An In-Depth Guide
Customer surveys can provide vital information about your target audience. Learn more about customer satisfaction surveys here.
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Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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How to Succeed at Digital Marketing as a Nonprofit
Digital marketing is necessary for almost any organization, but it can seem daunting. This is especially true for nonprofit organizations with limited time and resources. But with the right strategy, anyone can create a meaningful online presence.
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How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
