Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
-
Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
-
Customer Satisfaction Surveys: An In-Depth Guide
Customer surveys can provide vital information about your target audience. Learn more about customer satisfaction surveys here.
-
The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
-
How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
-
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
-
7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
-
Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
-
Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
-
Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.