Business Tips
A little knowledge can go a long way. Use these smart, simple ways to reach your goals, no matter how big or small.
Latest items
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Optimize Marketing with Time Decay Attribution
Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.
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Using Customer Feedback to Improve Engagement
Improve satisfaction with customer feedback. Learn different methods for collecting feedback and how to use these insights in your business.
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Using Linear Attribution to Enhance Campaigns
Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.
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First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.