What are some tools that can help with content optimization?
The good news is that numerous content optimization tools are available on the market, and some of them are free. Consider using one or more of the following as you optimize your content marketing.
Google Search Console
One of the basic free tools that any content creator should use is Google Search Console. Its tools and reports help you measure your site’s search traffic and performance, fix issues, and optimize your content.
Using Search Analytics, you can see what queries, and relevant keywords bring users to your site and analyze your site's impressions, clicks, and position on Google Search. You can also use Google Search Console to submit sitemaps and individual URLs for crawling.
For anyone just beginning the content optimization journey, this is a must-start place.
For those seeking a deeper dive into content optimization, Ahrefs is a great choice. Through its Site Explorer, you can actually compare your website against your competition. By entering your competitor’s website or blog URL into the tool, you can see what keywords their content ranks for. This helps you determine where your competition is outranking you and what keywords you might miss out on.
Ahrefs also offers one of the most comprehensive keyword research tools on the market. Its Keyword Planner tool allows you to type in a target keyword to learn about search volume, competition, and relevant keywords. This is a powerful tool that can help you design your strategy to optimize future content.
While your content optimization has a lot to do with technical information, such as keywords and title tags, readability also affects optimization.
This is where Hemingway Editor comes into play. This online tool helps you improve your content’s readability by identifying errors and sentences that are difficult to read. Edit wordy sentences, use more common terms, and make your content more clear with this tool.
Additionally, the Hemingway Editor checks your content’s reading level. Most content should be kept around an 8th-grade level, depending on the topic and audience.
Mailchimp’s Content Optimizer
Much of content optimization applies to what you publish on your website, but it’s also important to optimize your other marketing efforts.
When it comes to getting your email content just right, Mailchimp removes the guesswork. By comparing your campaigns to email best practices, Mailchimp’s Content Optimizer offers suggestions to make your copy, imagery, and layout better with every email you send.
The Content Optimizer is a feature of Mailchimp’s email campaign reports. As soon as you send an email campaign through Mailchimp, you can see how it’s performing with a live report that includes click tracking, e-commerce tracking for connected online stores, bounces, unsubscribes, and more. But beyond this vital data, the Content Optimizer makes your next steps even more clear by analyzing your campaign content and making personalized recommendations for how to improve future emails.