Content Optimizer

Make your email content more engaging

Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.

Content optimizer scans email campaigns for a range of best practices and gives feedback and suggested improvements.

Example of Content Optimizer’s feedback on email best practices, including skimmability, images, typography, and adding links.

Get the insights you need to improve your email content

Most email marketing tools only tell you how your campaigns performed. We tell you why. Our Content Optimizer analyzes millions of data points from top-performing campaigns and makes personalized suggestions to improve copy, imagery, and layout in future emails.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Boost your email engagement with data-driven suggestions

  • Make sure your message is coming through loud and clear with our data-driven suggestions for making your email copy more skimmable.

  • Get personalized suggestions to help ensure your text and visuals are working together to engage your customers.

  • Keep your typography consistent throughout your email to maintain a clean, professional, and polished look and feel.

Content Optimizer* offers an average of 3 personalized recommendations per campaign.

Master every aspect of your email content

Combine Content Optimizer with our existing email marketing tools and put your best foot forward with every email.*

  • Create beautiful designs

    Our Creative Assistant creates and resizes designs for you.

  • Send winning content

    Test different versions of content with A/B testing.

  • Stay top of mind

    Create automated journeys that send the right messages.

  • See why they click

    See where customers clicked in your emails with click maps.

  • Get their attention

    Get real-time feedback on your subject lines.

"We use Content Optimizer every single time we send because it gives us recommendations for our next email and tells us what we can do better next time; things like different font sizes or graphics that we could include."

Billy Lesnak, Marketing Director at Steel City Collectibles

FAQs

  • It can be frustrating to find that Outlook is not displaying email content. Yet, it’s not an uncommon problem. Unfortunately, there are instances when individuals open up the Outlook app and find that Outlook is not displaying email content. This problem can interrupt an essential communication channel and prove frustrating for users—luckily, there are few ways to approach and potentially resolve this issue.

    A number of factors can lead to Outlook not displaying email content. Some of the reasons that Outlook may not be displaying email content may be related to:

    • An issue with antivirus software
    • A lingering update
    • Font color settings
    • Software bugs
    • Corrupted files

    You can often solve the problem of Outlook not displaying email content by addressing one or more of these issues. The solution may be as simple as a software update or you may have to repair corrupted files in order to view content in the Outlook app.

  • If you can’t get email content to download, there are a few ways to address the problem. First of all, make sure your email app is up-to-date. In some cases, updating to the latest version of your email app is enough to fix the issue.

    Some other tips for getting email content to download include:

    • Ensure any third-party apps are compatible: If you use any antivirus or spam filter apps, make sure these apps are compatible with your email app. In some cases, these apps may interfere with your ability to download email content.
    • Quit and restart your email app: Turn it off and back on again—it’s a simple solution, but one that’s proven successful time after time. This may be the quickest way to get email content to download, but look into other solutions if the problem persists moving forward.
  • Good email marketing content is essential if you want to run an effective email marketing campaign. Creating dynamic email content starts with your goals: what do you hope to achieve with this email marketing campaign? Do you want to drive sales? Boost web traffic? Increase brand awareness? Whatever the case may be, set clearly defined goals and identify your target audience before launching an email marketing campaign.

    Of course, your email marketing content should also grab the reader’s attention by being well-written and visually appealing. To quickly create great email marketing content, try out Mailchimp’s email marketing templates. We have a wide variety of pre-designed templates, so all you have to do is plug in your message and send it out.

  • When initiating an email marketing campaign, it’s important to write great email content. The copy of your email marketing content will represent your brand’s voice and invite the reader to take a desired action. Here are a few tips for writing great email marketing content:

    • Keep it short: You may not have the reader’s attention for long, so be sure to condense your message and get to the point.
    • Write a great subject line: A subject line is the first thing a reader sees, and a great subject line will make them open your email in the first place.
    • Include a call to action: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.