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ECOMMERCE MARKETING

The marketing platform built for e-commerce marketers

Mailchimp has over 22 years of experience in helping e-commerce marketers break through the noise, reach their audience, and drive revenue.

An e-commerce email with a Customer Journey automation, and menu of objectives such as advertising, promoting, and selling.

Engage your visitors and convert more customers

Personalize and automate your e-commerce marketing

Use your visitor data to create automated flows that work around the clock to engage your customers where they are and help generate revenue. Choose from a variety of pre-built flows, each fully customizable to fit your unique business needs, so you can scale quickly.

Some pre-built email automations available in Mailchimp, like split-testing, order confirmation, and abandoned cart recovery.
A series of transactional emails, including “Order confirmation”, “Shipping confirmation”, and “Delivery confirmation”.

Send system notifications with confidence

From order confirmations to shipping notifications and more, help ensure a consistent and reliable experience for your customers with transactional email. Then, optimize performance by tagging outbound emails with automated or custom tags and running analytics and A/B testing.

Connect to apps like WooCommerce and sync your store data

Use your Shopify, WooCommerce, or any e-commerce store data to track sales, create targeted e-commerce automations, generate personalized product recommendations, send abandoned cart emails, and more.

Example e-commerce websites built using Mailchimp's integrations for WooCommerce, QuickBooks Commerce, and Shopify.

Get started easily with a personalized product tour

Schedule a call with an onboarding specialist at any time during your first 90 days to help you get started with confidence—it’s already included with Standard and Premium plans.*

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Bring in your data and drive more growth

Centralize your audience insights

Get a holistic view of your audience, all from one platform. Send more personalized messaging that drives engagement and sales. Mailchimp customers saw an average lift of 21% in their click-rates in one week after connecting their store with our platform.*

A list of audience insights with the heading “Likelihood to purchase again”, and the number of customers under each category.
A cyclist shopping for gear on their phone, prompted by an email built using Mailchimp’s e-commerce integration with Shopify.

Mailchimp and Shopify: The perfect match.

With powerful automation and segmentation tools, Mailchimp empowers Shopify users. Mailchimp customers who connect their Shopify stores generate an average revenue of over $2100 per campaign*.

“We're in the business of making drinks, not necessarily building lists of customers.”

Joe Slater, Six Barrel Soda Co-founder & Managing Director, NZ

97% new contacts from Shopify integration (Jun–Jul 2022)

$1,426 avg. revenue ($NZ) per email campaign (Dec 2021–Apr 2022)

Create, plan, and send, all from one platform

Plan multiple campaigns in one unified calendar

Mailchimp gives your team the tools to plan and send your campaign content across numerous channels. Say farewell to communication mix-ups during your busiest time of the year and start putting your e-commerce brand out there in a consistent message and tone.

Mailchimp’s Campaign Manager shown next to a menu of options for adding touchpoints, such as an email, event, task, or webhook.
A social post shown next to Mailchimp's SMS webhook automation, with a status of "In progress".

Take command of your tools with webhooks

Webhooks allow you to schedule or automate actions using your favorite tools—so you can coordinate customer interactions, campaign launches, internal team updates, and more, all from Mailchimp.

Start your free trial today

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

FAQs

  • E-commerce marketing refers to the strategies and tactics used by businesses to promote their online store and increase sales of their products or services. This can involve various online marketing channels such as email marketing, social media marketing, search engine optimization, paid advertising, content marketing, and more. The goal of e-commerce marketing is to attract new customers, retain existing ones, and drive conversions through effective digital marketing techniques.

  • There are a number of e-commerce marketing strategies that businesses use to promote their online stores and increase sales. Some examples include:

    • Email marketing: Sending promotional emails to subscribers with exclusive discounts, new product launches, and other offers.
    • Social media marketing: Promoting products and services on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience and increase brand awareness.
    • Search engine optimization (SEO): Optimizing website content and structure to rank higher on search engine results pages (SERPs) and drive organic traffic.
    • Paid advertising: Running ads on search engines, social media, and other websites to drive traffic and conversions.
    • Content marketing: Creating and distributing valuable content such as blog posts, videos, infographics, and more to attract, educate, and engage potential customers.
    • Influencer marketing: Collaborating with social media influencers and bloggers to create sponsored content and reach their audiences.
    • Affiliate marketing: Partnering with influencers, bloggers, or businesses to promote products and services to their audiences in exchange for commissions or referral fees.

    Overall, e-commerce marketing is all about finding the right mix of strategies to reach and convert the target audience into loyal customers.

  • Starting e-commerce marketing requires a well-structured plan and a clear understanding of your target market. Here are some steps to get started with e-commerce marketing:

    • Define your target audience: Identify who your ideal customers are, their demographics, interests, behaviors, and pain points.
    • Create an e-commerce website: Build a user-friendly and mobile-responsive website with high-quality product images, descriptions, reviews, and clear call-to-actions (CTAs).
    • Optimize your website for search engines: Use relevant keywords, meta tags, titles, and descriptions to make it easy for search engines to find and rank your e-commerce site.
    • Set up social media profiles: Create profiles on the social media platforms where your target audience is most active, and post engaging content and promotions.
    • Launch email marketing campaigns: Build a subscriber list and send regular newsletters, promotions, and exclusive offers to keep your subscribers engaged.
    • Leverage PPC advertising: Use paid search and social ads to drive traffic and conversions to your e-commerce website.
    • Monitor and analyze your results: Use analytics tools to track your marketing efforts' performance and adjust your e-commerce marketing strategies based on the results.

    Starting e-commerce marketing can be overwhelming, but following these steps will help get you on the right track towards attracting and retaining customers.

  • The perks of developing a good e-commerce marketing strategy and putting it to use are fairly straightforward. It means more users visiting your online sales portal and more coming back. But there are even more benefits that come with implementing an e-commerce marketing strategy, including:

    • Attracting more customers
    • Increasing conversions
    • Improved e-commerce sales
    • Improving visibility
    • Establishing brand authority

    Ultimately, it comes down to who your customer is. The best e-commerce marketing strategies will incorporate different marketing tactics to reach the right target audience.

  • There's a lot that goes into a good e-commerce marketing plan. Tools and techniques like search engine optimization, pay-per-click advertising, and content are just part of it, and any one of these by itself could be a full-time job. But for a start, we'll lay out the basics for an effective e-commerce marketing plan.

    Conduct market research

    The most important preliminary step is to understand the market you intend to serve. Markets on the internet can be difficult to define, and sometimes they don't even exist until you start your business. That can make market research challenging.

    You need to discover your competition, measure demand, understand related products and services, and figure out how your brand will fit into the picture. Your business model may remain incomplete until this research is completed and vetted, since you want to gear your service to the market and not the other way around.

    Define the target audience

    Defining your target audience means discovering who wants what you offer, and who among that group most wants what you offer in the way you offer it. Consider two different burger restaurants: McDonald's and Burger King. On paper, they are the same. But if you put them on the same street side-by-side, some people will choose one and some will choose the other. On the internet, everything is "side-by-side." So, what is the difference between a user who wants to shop with you and a shopper who prefers the competition?

    Set short- and long-term goals

    Short-term goals might be compared to driving traffic underneath a "Grand Opening" banner. It's about kicking things off with a bang. Initially, you'll want traffic, conversions, and engagement. But these, in the short-term, are really just a proof of concept that your business has wheels and can sustain itself.

    Long-term goals are about building a dedicated audience with brand loyalty that you can nurture, sustain, and grow. Long-term goals include community building, sustained exposure, and brand authority.

  • Unless you're duplicating another company's marketing strategy, then no two e-commerce marketing strategies are alike. As long as your unique value proposition is truly unique, your marketing efforts should be specially tailored to suit your needs and the needs of your audience.

    The good news is that tens of millions of successful businesses have contributed to the data we rely on to deliver results. That means implementing a successful plan has been reduced to an exact science.

    Identify and segment your audience

    Little is more important than knowing who your audience is, but the importance of precision cannot be overstated. That is where audience segmentation comes in. With audience segmentation tools, you can create more personalized marketing campaigns that appeal to your customers’ unique needs.

    Track performance

    The data is out on buyers, sellers, what works, and what doesn't. However, markets are constantly shifting. That means you need accurate and persistent metrics that you can count on, metrics that let you know which way the numbers are going, and the data you need to figure out why.

    The best marketing departments actively track performance across a range of categories and persistently update market models in order to stay one step ahead of the target audience's next buying move.

    Personalize the customer experience

    Finally, the ultimate in audience targeting is the ability to personalize your brand experience down to the individual consumer. For a successful email marketing campaign, this is absolutely necessary. Once again, failure to do this runs the risk of being marked as spam, even after multiple successful transactions. That's why we take personalization extremely seriously.

  • When you use Mailchimp for e-commerce marketing, you’ll discover more ways to achieve your marketing goals and grow your business. Our e-commerce tools help you find new audiences, promote your products, boost customer loyalty, and track your sales.

    Find new customers

    If you need to attract new customers, you’re in the right place. Mailchimp makes the most of your site traffic with pop-up forms, and helps you reach a new audience with online ads.

    Promote your products

    Mailchimp has lots of tools that help you sell more stuff. Use e-commerce data from your connected site to personalize your messages, so you recommend the right products to the right customers.

    Abandoned cart

    Abandoned cart messages remind customers to finish a purchase they started in your store. These messages can be sent as a single email or as a series of reminders. Try adding a discount code for extra incentive.

    Personalized product recommendations

    Use purchase history data to give your customers smart suggestions for their next purchase. Add personalized product recommendations to any email, including abandoned cart messages and order notifications. The more data you have, the better it works: We recommend it for stores that have at least 10 products and processed at least 500 orders in the last year.

    Boost customer loyalty

    As you connect with more people and your business grows, Mailchimp can help keep your customers coming back. Create segments and send purchase-based automations to reach your target audiences, and use data and testing to find out what’s working.

    Customer journeys

    Mailchimp’s Customer Journey feature provides a great way to build dynamic, automated marketing paths for your contacts. Create a journey map that gives your contacts a personalized experience with your brand. Use shopping activities as starting points, branching points, and segmentation options to share your products and your story with your audience.

    Customer segments

    Segments are custom audiences based on purchases, demographics, and other shared data. Create your own, or choose one of our pre-built segments to quickly target first-time buyers, top customers, or people who haven’t made a purchase lately.

    Track your sales

    As you integrate more tools into your marketing plan, we’ll keep track of your return on investment (ROI), so you can figure out what’s working. You probably don’t have time to dig through the data, so we do it for you in your reports.

    Mailchimp’s e-commerce reports detail your store’s purchase activity and order history. See which items your customers buy, and how much revenue each campaign has created. Then, use this data to create even more specific segments and more effective marketing.

Millions of users trust us with their email marketing. You can too.