8. Keep it growing
Your relationship to customers new and old is the foundation for your online clothing store’s future. It’s important to keep them engaged.
This task becomes much more manageable when it’s automated. Once you have it all set up, marketing automation takes redundant tasks off your plate—like sending a welcome email to new subscribers or following up about a product you sold. You can choose what triggers your marketing automations and create messages that are both personalized and on-brand.
Deliver relevant messages, that are likely to drive growth, to your customers based on how they engage with your business with Customer Journey builder.
Upsell products when you can
Upselling, or pointing someone toward a higher-ticket product, is one valuable way you can promote new products to your current customer base.
If you have Mailchimp’s all-in-one Marketing Platform connected to your e-commerce store, you can automatically add personalized product recommendations to emails based on what your customers have already bought. It’s an easy way to increase average order value per customer, while reminding buyers that you care about their interests.
Remind people about their abandoned carts
One of the joys of online shopping is that a customer can add something to a cart, think about it, and then come back. Some may decide not to buy after all, but you can minimize that number with smartly-designed abandoned cart emails.
Build loyalty with product follow-ups
A purchase is a great conversation starter. You can continue more of those conversations by setting up automated follow-up emails to go out whenever someone buys from your store.
People love personalized messages. You can send them easily with Mailchimp’s marketing personalization tools.
Mailchimp analyzes your audience’s actions and helps you recommend products they’d like. You can make those product recommendations in segmented emails using drag-and-drop dynamic content so different audience groups get different suggestions. You can even add merge tags to your email so Mailchimp’s servers can introduce content that’s specific to the individual customer.
Reach the right new people with lookalike audiences
Your customers’ behavioral data can also help you reach high-potential audiences. You look at the interests and actions of your best customers and tell Mailchimp which interests you want your lookalike audiences to share. The system can then find people to target with social media posts and postcards.
Schedule social media posts to stay consistent (and save time)
Consistency matters when it comes to social media. To keep people interested in your brand, you have to post regularly—but that’s a big ask when you’re running a small business.
Fortunately, Mailchimp lets you schedule your social posts in advance. That way, you can dedicate time to social media when you have it and still maintain a consistent presence. Create your posts ahead of time and schedule them to go out anywhere from 2 hours to 3 months later.
Get ready to drive sales and keep growing
Mailchimp is here to help your online fashion business thrive. By giving you one central place to manage your digital marketing, you can reach your customers with the right message at the right time.
Once you connect Mailchimp to your e-commerce store, you’ll save time and power smarter marketing. Then you can focus on serving your customers and coming up with exciting new ideas for your business.
Get started today, and find more customers who love to wear what you sell.