First Purchase Automation

Show some thanks to new shoppers

Thank new customers for buying your stuff, keep the conversation going, and turn them into lifelong fans.

An automated first purchase email.

Connect with your new customers and turn them into loyal shoppers.

Delight from day one

Automatically send a thank you email, ask for feedback, offer a survey, or provide customers with helpful information.

Keep customers coming back

Send new customers promo codes for a nice discount or product recommendations to inspire their next purchase.

Quick to create, easy to use

With flexible email templates and customizable timing, it’s easy to make a great first impression with your customers.

Automatically sell more stuff

First purchase automations can get you 6 times more orders than a bulk email campaign, which is 6 times as great.

How to greet new customers

  • 01

    Connect your store

    The screen to select your list of people to receive first purchase automations.

    Connect your store to Mailchimp to bring in purchase data, then choose a list connected to your store.

  • 02

    Set the schedule

    The screen to select the details of your automation trigger.

    Send 3 emails by default, scheduled for 1 hour, 10 days, and 20 days after purchase. Or, add and remove emails to fit your needs.

  • 03

    Design your email

    The email designer.

    Use our drag-and-drop email builder to update colors and fonts, and add things like promo codes or product recommendations.

  • 04

    Start thanking new customers

    An automated first purchase email.

    Turn it on and you’re good to go. Emails will automatically go out to new customers when they make their first purchase.

The screen to select your list of people to receive first purchase automations.
The screen to select the details of your automation trigger.
The email designer.
An automated first purchase email.
“It allows us to add a personal touch by sending out a thank you email one day after a new customer places an order.”

Mischa Cashman, co-Founder of De Wine Spot

See their approach

Create your automation

Build brand loyalty and save some time in a few easy steps.