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Marketing Tools for Mobile App Marketing

Drive more active users and generate revenue from your mobile app

Get all your app and marketing data in one place, so you can reach people with personalized, behavior-based campaigns.

A marketing email with a “Download the App” button, shown next to open and clickthrough stats from Mailchimp.

Centralize your app and marketing data in one place

An e-commerce landing page that collects visitors’ email addresses, shown next to an email with an app download button.

Act on user activity with our flexible API

With Mailchimp’s open API, you can connect your users’ in-app activity and marketing data in your audience dashboard, so you can create personalized campaigns. You can have your own developer connect your app with our API and Webhooks documentation or hire a Mailchimp expert to help.

Get a holistic view of data from your app integrations

Easily get started with a personalized product tour

An onboarding specialist is here to help you get started with confidence–it’s already included with a paid plan.*

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Automate and personalize your marketing based on user engagement

A Customer Journey automation that sends a discount code one day after a visitor signs up for your newsletter.

Automate your marketing and send better emails

Drive more repeat business, increase user retention, and see up to 4x more orders by creating marketing automations in Customer Journey builder.*

Send triggered notifications to your users, seamlessly

Send personalized transactional emails to your users, and be there when they need you with signup confirmations, password resets, and more.

A series of transactional emails sent at different points of a customer journey.
An email signup form using Mailchimp’s Firebase and mixpanel integrations.

Leverage your app data to send personalized emails

By using your Mixpanel or Firebase behavioral data, you can send emails when users hit milestones like downloads, user registration, subscription renewal, and more to drive reengagement and acquire new customers.

Use reporting and insights to drive marketing growth

Learn more about your people with audience insights

Our dashboard makes it easy for you to spot patterns in customer behavior, see trends in engagement, and better understand the people using your app. We’ll even create pre-built segments for you to target based on user activity, demographics, and more. 

A Mailchimp customer profile card, showing their name as well as relevant segments like “Paid Subscriber” and “VIP Member”.

Optimize your marketing strategy with clear reporting

Our reports make it easy to monitor campaign performance, audience growth, clicks, and more, so you can make smart decisions about how to spend your marketing budgets.

A report customization panel with different options for which metrics to show, like email click and unsubscribe rate.

Start your free trial today

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation

  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

FAQs

  • Mobile app marketing is the process of promoting a mobile application to increase its visibility and usage. It involves a variety of strategies, such as search engine optimization (SEO), app store optimization (ASO), social media marketing, content marketing, and paid advertising. The goal of mobile app marketing is to drive downloads and engagement with the app.

  • Mobile app marketing can be an incredibly effective way to reach your target audience. Examples of a mobile app marketing benefit include:

    1. Increased visibility – Mobile apps can help you reach a wider audience than traditional marketing methods.
    2. Improved engagement – Mobile apps are designed to be interactive, which can help to engage users and keep them coming back.
    3. Cost-effectiveness – Mobile apps are often more cost-effective than other forms of marketing, due to their low development and maintenance costs.
    4. Personalization – Mobile apps can be personalized to target specific users and offer more tailored experiences.
    5. Increased customer loyalty – Mobile apps can be used to reward customers for their loyalty, helping to build long-term relationships.
  • A mobile app marketing strategy typically includes activities such as mobile search engine optimization (SEO), app store optimization (ASO), leveraging social media and online advertising, utilizing content marketing, and monitoring in-app behavior to measure and improve performance. The goal is to create awareness, attract new users, retain existing users, and ultimately drive app success.

    By developing and executing a well-defined mobile app marketing strategy, businesses can increase the visibility and discoverability of their app, generate user interest, and drive downloads and usage, leading to higher app adoption and business growth.

  • Promoting a mobile app involves various mobile app marketing strategies and tactics to increase its visibility and attract users. Here are some key steps to promote a mobile app:

    Optimize app store presence: Create an appealing app store listing with engaging visuals, a compelling description, and relevant keywords for better search visibility.

    Leverage social media: Utilize popular social media platforms to create awareness, engage with potential users, share updates, and run targeted advertising campaigns.

    Implement app store optimization (ASO): Optimize your app's metadata, including title, description, and keywords, to improve its ranking in app store search results.

    Utilize online advertising: Run targeted ads on various platforms, such as Facebook, Instagram, and Google, social media platforms, and mobile ad networks, to reach a wider audience.

    Engage in content marketing: Create informative and engaging content, such as blog posts, videos, or podcasts, that highlight the value and features of your app.

    Seek app reviews and ratings: Encourage satisfied users to leave positive reviews and ratings on app stores, as they can significantly impact user trust and download rates.

    Analyze and iterate: Continuously monitor app analytics, user feedback, and performance metrics to identify areas for improvement and refine your marketing strategy.

    By implementing a combination of these tactics and adapting them based on your target audience and app's niche, you can effectively promote your mobile app, increase its visibility, and attract a larger user base.What are some mobile marketing strategies? The marketing you use to promote your app may depend on your target audience and industry. However, we can still provide a few best practices.

    Choose a well-designed app icon: Shoppers are driven by visual cues, meaning your app icon should be more than an afterthought. Your app’s icon is the first thing a potential customer sees in an app store, so make sure you invest in creating a visually appealing one.

    Prioritize app store optimization: While SEO and ASO are similar, ASO is specifically tailored to increase the visibility of your app in the Google Play store, Apple app store or any other mobile app market. ASO can include things like picking relevant keywords, placing your app in the right category, facilitating positive reviews from satisfied users, and tailoring your app description to the location and demographics of your target users.

    Launch a website and blog: Effective mobile app marketing requires more than just creating a good app—you also need to make sure it’s easy to find. Consider setting up an SEO-optimized website that expands on the information you provide in your app store listing.

    Create a demo video: Not everyone will understand your app's benefits just from reading a simple description or viewing a few screenshots. Make a simple, 30-second video that illustrates the what, how, and why of your app. Place extra emphasis on usability and the most popular features of your product. Once you’ve produced your video, share it on your website and social media channels, and don’t forget to add it to your app store listing.

    Measure with attribution tools and analytics: A mobile attribution tool helps you tie the installation of your app to a single ad type, target audience, or platform so that you can optimize your marketing efforts. You can make the most of your marketing efforts by measuring and attributing downloads so you can learn and invest in the channels that are most effective and make the necessary adjustments to the ones not working as well.

    Encourage reviews and testimonials: Once a potential user finds your app, they might need some convincing that your service is reliable and valuable enough to download. This is where reviews can be useful. More positive user feedback will raise the visibility of your app and improve its rankings. Encourage user reviews through in-app messages or follow-up emails when users have a moment of success in your app, like completing a task or making a purchase.

    Enhance your mobile app marketing strategy with Mailchimp: Mailchimp makes it easy to market your mobile app. With our all-in-one marketing automation platform, you can develop an email list to generate buzz and let excited customers know when it launches, or create a landing page that showcases the app's features from one of our pre-built templates.

    You can also use our social media management tools to spread the word online by generating unique, eye-catching content for your favorite social channels. And by leveraging our Mobile SDK, you can build marketing analytics right into your app, allowing you to segment users, send personalized messages, and get a holistic view of in-app behavior from your Mailchimp dashboard.

  • Mobile app advertising refers to promotional activities and campaigns specifically designed to promote mobile applications. It involves the use of various advertising channels and formats to reach and engage potential users on their mobile devices.

    Mobile app advertising can take different forms, such as in-app ads, push notifications, mobile search ads, and video ads. These ads are typically displayed within mobile apps, mobile websites, or search engine results on mobile devices.

    The purpose of mobile app advertising is to increase app visibility, drive app downloads, and encourage user engagement. It allows mobile app marketers to target specific audiences, showcase app features and benefits, and attract users who are likely to be interested in the app's offerings.

    By leveraging mobile app advertising, businesses can effectively promote their mobile applications, reach a wider audience, and drive user acquisition, leading to increased app downloads and potential revenue growth.

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