To successfully market your mobile app, you need to consistently attract high-potential users and keep them loyal.
“There are millions of apps on the Apple App Store and Google Play, so creating a cohesive marketing approach can help your business really stand out from the competition,” says Sasha Friedman, Senior Product Marketing Manager at Mailchimp. “It’s important to think about your mobile app users during all stages of their journey in order to create an experience that’s just right for them.”
Lifecycle marketing provides a framework for a good mobile app marketing strategy, because it covers acquisition, onboarding, engagement, and retention. Consistently generate interest and encourage downloads from the right audience with this plan in place.