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Welcome Email Automation

Make a great first impression

Greet new subscribers with a warm welcome and an introduction to your brand.

A welcome email.

Personally welcome all your new subscribers, without the personal effort.

Welcome Automation

Turn subscribers into buyers

Reward your newest subscribers with promo codes and discounts that inspire them to start shopping.

Send one, or send a series

Send a quick welcome message or create an email series that tells a deeper story and brings your brand to life.

Start building relationships

Use what you know about your fans—like where they signed up for your list—to send personalized messages that keep them engaged.

Tell your brand story

Introduce your business with emails that make you look professional—even if you’re just getting started.

How to welcome new fans

  • Your welcome message will automatically go out to anyone who joins the list you’ve selected.

  • Welcome people one day after they subscribe, change the delay, or add more emails to make it a series.

  • Our drag-and-drop email builder makes it easy to build out and personalize welcome messages in minutes.

  • Turn it on and the rest is automated. Every new contact will get their own personalized greeting.

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“We’ve generated over $800,000 in revenue from the welcome series since we launched it back in 2015.”

Gastón Frydlewski, co-founder of Hickies


  • Send automated welcome emails in Mailchimp in just a few steps. First, navigate to the Automations icon and select Classic Automations. Click Welcome new subscribers and head to the Single email tab, where you can name your campaign and choose your audience. These are the basic steps to start sending automated welcome emails, but feel free to adjust any other settings before clicking Begin.

  • If you’re sending a series of welcome emails via Mailchimp, the goal is to connect with new customers and increase conversions. To connect with customers, make it clear what separates your brand from the rest. Highlight your unique selling point or competitive advantages in welcome emails. Also, promote your social media pages and encourage customers to connect with you on those pages.

    To optimize conversions in your automated welcome email flow, identify customer needs and incentivize them to make purchases. With Mailchimp welcome emails, you can use segmentation and analytics to better target certain audiences. You can also include promotions or discount codes based on customer behavior, whether they abandoned their cart or made a recent purchase.

  • In most cases, automated welcome emails should be sent as soon as a customer opts in to your email list. This ensures that you engage while your brand is still top of mind. Mailchimp welcome emails are sent immediately by default, but you can customize the delay to be 1 hour, 6 hours, or even a day.

  • A good welcome email should be compelling, informative, and friendly. Start with an attention-grabbing subject line that will make customers open the email in the first place. Then write copy that welcomes the new subscriber and provides a brief intro to your brand. Many welcome emails also include a coupon or discount code that encourages the new subscriber to make a purchase.

    With Mailchimp, you can easily create great welcome emails. Use our drag-and-drop email builder to design beautiful emails that draw readers in. You can also use Mailchimp to create customized welcome emails that aim to connect you with customers on an individual level.

  • A series of welcome emails can help boost engagement with your customers. Oftentimes, an initial welcome email will include a brief message saying hello along with a discount code that encourages the customer to make a purchase. Other emails in a welcome email series may promote your brand’s social media pages, remind customers to take advantage of the initial coupon, or inform them of seasonal inventory updates.

  • Mailchimp sends a final welcome email to new subscribers as soon as they complete an opt-in form and verify their email. The final welcome email is disabled by default, so make sure to manually enable this function if you wish to use it.

  • To set up a welcome email in Mailchimp, first select recipients by choosing a list. Then you can adjust the timing of when new subscribers receive an automated welcome email, whether it’s immediately or a day after signing up. Finally, use our email builder to design sleek welcome emails. Once you complete these steps and turn it on, your new subscribers will begin receiving welcome emails.

Celebrate every contact

It’s easy to make their day, and even easier to get started.

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