Convert more customers at scale
Nurture customers with an always-on presence. Scale and maintain more relevant interactions with messages that are specific to their needs and behaviors.
Marketing Automation Flows
Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automation flows.*
Creating customized automations with drag-and-drop rules and actions in the Marketing Automation Flows.
Nurture customers with an always-on presence. Scale and maintain more relevant interactions with messages that are specific to their needs and behaviors.
Get recommendations on new ways to engage with your audience and quickly implement proven automation strategies specific to your business with pre-built flows.
Integrate data from your favorite apps and web services to capitalize with customers at key moments - no matter how they interact with your business.
Example of improved open and clickthrough results on campaigns that are optimized with the Customer Journey Builder.
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
/mo for 12 months
Then, starts at per month†
Sell even more with personalization, optimization tools, and enhanced automations.
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Free for 14 days
Then, starts at $20/month†
/mo for 12 months
Then, starts at per month†
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Free for 14 days
Then, starts at $13/month†
/mo for 12 months
Then, starts at per month†
Personalized Onboarding
Predictive Segmentation
Behavioral Targeting
Easily create email campaigns and learn more about your customers.
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$ 0 per month†
A/B Testing
Basic marketing automation flows
Onboarding
Predictive Segmentation
Behavioral Targeting
†See
Free Trial Termsand
Offer Terms. Overagesapply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
Visually create automated experiences that you can customize to fit your business goals and adapt to your customer’s behaviors.
Trigger automations based on any of your data points to deliver more personalized emails and SMS* to customers across your audience, driving more site traffic and sales.
Understand how customers are interacting with your brand so you can make better decisions about how best to engage them and keep them coming back.
Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.
Find new ways to automate your marketing with our library of fully customizable flow templates. Using marketing best practices, customer behaviors, and data analytics, we’ll recommend an automation that fits your business strategy.
Welcome new subscribers and build your relationships with relevant messages and shopping opportunities.
Send targeted emails to shoppers who leave without completing their purchase. Suggest new items or offer a discount to convince them to buy.
Use the power of tags to respond automatically to a customer’s behavior.
Encourage shoppers to become loyal returning customers with post-sale promotions.
Start nurturing new relationships for customers who subscribed via your pop-up form.
Build customer relationships with a birthday treat.
Send notifications to your customers immediately after a purchase.
Give customers the opportunity to enhance their purchase with cross-sell promotions.
Sometimes customers need a nudge to post a review. This quick request could do the trick.
Build customer relationships while gathering useful feedback on products, services, and more.
Convert leads from Facebook Lead Ads with automated welcome emails.
Optimize your automation flows with a data-driven split test that helps you understand which subject lines encourage folks to open and read your email.
Dru Jaeger, Club Soda Co-Founder
“Automations Flows help us be more efficient and productive, because by inputting all the information, we just need to let the magic happen.”
7.4% Click-through rate in welcome flows as of June 2023
13% Online sales made via email in 2022
Create compelling visuals for your marketing.
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
Promote and share your Instagram posts in email campaigns.
Sync Shopify customers, products, and purchase data to Mailchimp.
Unlock powerful insights with campaign, website, or landing page data.
Power your ecommerce store with smart marketing features.
Bring together your marketing tools and invoice data.
Market your ecommerce business and drive sales.
Automatically pass data between web services without a single line of code.
Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a marketing automation flow can help you land the sale. Mailchimp’s marketing automation flows empower you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our automation flow tools under your current plan.
Navigate to the automation flow homepage and select Create from scratch or use the flow templates available.
You can activate an Automations Flow on Mailchimp by clicking the Continue button once your Marketing Automation Flows map is good to go. From there, you can select a marketing objective and push Turn On. Marketing objectives basically help us ensure you receive recommendations and reports that are specific to your goals. If your objectives change later as your business grows, you can always update them.
Once the Marketing Automation Flow is activated, users will be funneled into the map as certain conditions are met.
To build an effective Automations Flow map, it’s a good idea to first choose a Starting Point. A Starting Point is an activity that kicks off the Automations Flow. A Starting Point can occur when a user abandons their cart, doesn’t open a campaign, or celebrates their birthday. You can also add Flow Points, which are rules and actions that determine the pace and path that contacts take in a Automations Flow map.
As you create a Automations Flow map, try to identify milestones that you want shoppers to hit. The right journey points allow you to stay top of mind and ensure potential clients don’t stray too far from your business.
An Automations Flow map helps you visualize the different paths a contact can take. The end goal of many Marketing Automation Flows is to remain top of mind as contacts are funneled through the map. Doing so can help you turn contacts into customers. That said, you can also create an Automations Flow map that aligns with your marketing goals.
A Marketing Automation Flows is a tool that Mailchimp users can leverage to meet their marketing objectives. You’ll find Pre-Built Flows that can kickstart the mapping process. Plus, Pre-Built Flows are also customizable, so you can ensure every step is tailored to your business and customers. You can also build an Automations Flow map from scratch.
*Disclaimers