Published: September 12, 2023
“No thanks, I don’t drink,” some people say, and Club Soda wants to give them options to drink more than, well, club soda.
The company was founded in 2014 by Dru Jaeger and Laura Willoughby when she quit drinking alcohol and couldn’t find the kind of support she needed. As a London, England, based B-Corp, they're on a mission to help people drink alcohol more mindfully and live well.
Club Soda started as a small Mailchimp mailing list and a Facebook group to connect with folks who wanted to find thoughtful ways to drink and to discover new no- or low-alcohol products. “Mailchimp has been part of our story pretty much from the beginning,” says Dru. Now, they’re communicating with tens of thousands of people in an international audience.