1. Use Pre-built Customer Journeys
Pre-built Customer Journeys are the perfect way to get a head start on your automations with just a few simple clicks. Pre-built journeys are set up with different objectives, which you can customize further to fit your goals and strategy. Here are 3 of our most popular journeys to create today.
Make sure your newest potential customers get that same warm, personal welcome they would expect to get in a brick-and-mortar store. When a person signs up for your newsletter on your website, you can automatically send them a welcome email to stay top of mind and keep them engaged with your brand.
This is especially helpful for people who aren’t quite ready to buy from you, but are interested enough in your brand to sign up for your emails. Those customers automatically receive a welcome email that invites them back to your site without you having to send a new email yourself every time. This first interaction can help establish your credibility and help you build a relationship with your new subscriber.
Recover lost customers
Over time you may have lost contact with some of your customers. While you might think they’ve lost interest in your product or service, it could simply mean they’ve forgotten to return to your site. Additionally, if a customer has previously purchased from your site, it’s likely they’re interested in what you’re offering currently. In a recent Nielsen survey 1 out of every 5 small businesses said customer retention was their top marketing objective.
The holiday season could be the perfect time to remind your customers to come back to your site with a Recover Lost Customer pre-built journey. Imagine reengaging a customer who bought a gift through your site last year and is stumped on where to holiday shop this year. This message can be a timely nudge for them to come buy again.
Recover abandoned carts
We’ve all been here before: we finally find a gift for a loved one, we put it in our online shopping cart, then we second guess ourselves, and abandon our carts. We’re not alone. About 3 out of every 4 shoppers stop short of checking out after they put items in their cart. There are a number of reasons this happens, including the customer not having the correct payment option or simply finding your site at the wrong time.
This pre-built journey allows you to re-engage with your audiences by sending automated reminders of what they left in their cart, further tempting them to push their purchase over the conversion line.