Use Pre-Built Journey Maps

Mailchimp’s Customer Journey feature is a powerful tool that helps you connect with and organize your contacts with marketing journeys. We offer a number of pre-built journey maps that have starting points, branches, emails, text messages, and more to help you get started quickly.

In this article, you'll learn how to use pre-built maps.

Things to know

Here are some things to know before you begin this process.

• Depending on your plan, you may have limited access to pre-built journey maps. To learn more, check out our pricing page. To change your plan type, visit the plans page in your account.
• If you haven’t worked with Customer Journeys before, check out About Customer Journeys.
• The default starting points, rules, and actions for pre-built maps can be edited at any time. To learn about the different ways to customize your customer journey, check out Edit a Customer Journey Map.
• Pre-built maps with e-commerce functionality require a connected store.
• Pre-built journey maps with SMS Marketing functionality require an approved SMS Marketing program.

Pre-built journey map filters and preview

There are plenty of pre-built journey maps to choose from including maps that welcome new email or SMS contacts, engage lost customers, and utilize your integrations.

To find a pre-built map that fits your marketing needs, filter by Channels, Topics, or Apps & Integrations. You can also use the Sort By drop-down to filter by Popular or Recently added pre-built journey maps.

To clear your filter selections, click Clear all.

Click on a pre-built journey to learn more about it. The preview page shows the journey’s description, starting point, requirements, objective, and a visual of the map.

Choose a pre-built journey map

When you choose a pre-built map, we’ll show you a visual preview of the map along with what you’ll need to use it. After you choose your journey, you can customize the map to meet your needs.

To choose a pre-built journey, follow these steps.

1. Click the Automations icon, then choose Overview.
2. Click See all pre-built journeys to view all the available pre-built journeys
3. Choose the pre-built map you want to work with.
4. Preview the pre-built journey map, then click Use this journey.
5. Click the drop-down menu to choose an audience, then click Continue.

Depending on which pre-built map you choose, you may also need to choose your store, and a product to configure your journey.

Good job! Use the Customer Journey builder to customize your pre-built journey map.

Next steps

Now that you’ve chosen your pre-built map, edit the journey to suit your marketing needs. If you use Zapier, consider Event based pre-built journey maps. We also offer maps that use other third-party applications, like Eventbrite. When you’re ready, activate your journey map!