Signup Forms

Grow your list with custom signup forms

Start collecting the data you need to send your customers personalized, relevant content.

Signup form options that fit the needs of your business

Embed a form on your site

Add a customizable form to your site’s sidebar, footer, or anywhere you’d like.

Create effective pop-ups

Grab the attention of visitors with a form that pops up when and where you want.

Share your form anywhere

Post a link on all your digital channels so people can sign up from any device.

Signup forms that match your brand

Mailchimp makes it easy to design forms that collect the information you need in a way that’s consistent with your branding—no coding required. Add a logo or background image to increase visual interest, select your color palette and font, and create a compelling call to action. You can even translate your form into over 50 languages.

Helpful tools to track list growth

With our reporting tools, you’ll always know how your forms are helping your audience grow. View the signup source for all subscribers to find out which of your forms are the most effective, and then create segments to target subscribers who signed up from a specific location.

More options to protect your business—and your customers

In just a few clicks, you can enable GDPR fields on your signup forms to help you meet the requirements of the EU’s data privacy law, add reCAPTCHA to prevent spambots from adding fake email addresses to your list, and choose between the single or double opt-in method for each list in your account.

Example of a pop-up form that reads sign up to receive exclusive benefits and includes a signup button.

Reach your audience at exactly the right time

We've found that placing a pop-up form on your site can increase your list growth rate by 50%. With Mailchimp, it's easy to add a pop-up that appears when people are most likely to interact with it, whether that's the moment they arrive on your website or when their scroll activity indicates that they're ready to leave.

“We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to.”

Evan Streusand, co-owner of Highway Robery

Read his story

How to design pop-up forms that work

Our tips and best practices will help you create pop-up forms that effectively grow your audience.

Get the tips

Start building your email list today