Pop-up forms sometimes get a bad rap, but when used the right way, they can actually enhance the browsing experience and help you drive signups, engagement, and revenue.
When you create a pop-up in Mailchimp, your forms will be highly customizable, mobile-friendly, and completely free. And, since they don’t require any coding on your part to get started, it’s easy to create a painless signup process for your subscribers in the same place you manage and track all of your other marketing.
Signup forms are an important tool for building email lists that you can use to send marketing offers, email newsletters, abandoned cart emails, and happy birthday emails that will keep customers engaged in and loyal to your brand.
In this article, we’ll provide tips and best practices to help you create effective pop-up forms and use them to grow your audience.