Ask for feedback
If there’s one thing every business owner needs to know, it’s that things don’t always go perfectly the first time around. There’s nothing wrong with giving something your best shot and making changes based on the feedback you receive, especially when it comes to your email marketing campaign. Marketing emails should be focused on providing value to the reader, so you want to design your emails around what the customers want. You should also listen to customer feedback about joining your mailing list, that way you can make everything as simple and customer-focused as possible.
When you send new subscribers a confirmation email thanking them for joining your mailing list, you can provide a link for feedback or encourage them to send any feedback to a particular email address. Giving people an easy way to provide feedback makes it easier to perfect your email marketing campaign.
Offer something of value
If you want to build a solid mailing list, you need to give people a reason to opt-in. Offering an incentive is a great way to grow your mailing list, and these incentives can even help drive sales. You don’t have to offer anything crazy; even a simple 15% or 20% off coupon code is enough to give people a reason to join. Alternatively, you could offer a free sample of a product or a trial for a service you offer. Anything you can do to incentivize joining your mailing list is a step in the right direction.
Keep in mind that some people will sign up for your mailing list for the incentive, only to unsubscribe once they’ve used their coupon code. While it’s important to get people to sign up for your mailing list, it’s also important to focus on retaining those subscribers.
Let subscribers customize their subscription
In the digital age, internet users want as much control as possible. The more users can customize settings and preferences, the better products and services can be tailored to fit them. One way to make your opt-in email process a little better is to let subscribers customize their subscription with opt-in settings. You can let people choose what information they share with you, what types of emails they receive, and more. Giving consumers more power makes it easier for you to build your opt-in email list and deliver quality content to your readers.