Email Marketing Templates
Win over customers with expertly-designed email templates
Turn your audience into engaged customers with customizable email templates built to drive sales and showcase your brand.
Three unique email templates designed for recovering abandoned carts, winning back customers and confirming orders.
Dragging an image into a customizable email template with Mailchimp’s Email Builder.
Convert customers with templates that fit your marketing message
Browse our gallery of customizable, drag-and-drop templates to find a layout that works for your business or to get inspiration for your next campaign.
Engage customers with AI-assisted email design
Use our Creative Assistant's AI-powered design smarts to help you build eye-catching emails that look great on any device.
Mailchimp’s Creative Assistant scans a URL for a business’ logo, colors and images and suggests 4 branded design options.
Focus on the message, let our expert designs do the rest
Create better-performing emails with premium templates from our marketplace. Built by marketing experts with flexible designs that help you onboard customers, or promote sales and products.
-
A personal welcome email
Make a memorable introduction
-
Birthday bonus
Celebrate their cake day
-
Review request & upsell
Ask customers to review your product
-
Sitewide sale promo alert
The perfect blueprint for any promotion
Adding custom code to tailor an email template for a specific brand.
Code your own templates and express the best version of your brand
Want even more flexibility? Import your own HTML to send emails that are uniquely tailored to fit your brand. Then, edit and reuse your best-performing designs on future campaigns.
What's new in Mailchimp?
Spend less time creating emails and reports—and accelerate growth—with our advanced new marketing features.
Start your free trial today
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more"The move to the templates made us able to focus more on the content itself. Knowing that we were going to have a beautifully branded email was kind of just a load-off."
- Kelly O’Connell, Senior Design & Marketing Manager, Museum of Contemporary Art Denver
FAQs
-
Mailchimp templates allow you to build a layout for future campaigns. Whether you want to create landing page templates to sell products or monthly newsletter templates, we’re here to help. Creating a template on Mailchimp is a simple process that doesn’t require previous design or coding skills.
To create an email template, find the Campaigns tab and select Email Templates. You’ll have several options to choose from, so you can easily find the best one for the type of email you’re sending. You can also create a template from scratch to ensure it fits your brand’s aesthetic.
Basic and themed landing page templates are available once you make a draft landing page.
-
If you want to customize a template on Mailchimp, you can access it from the Templates page under the Campaigns tab. You can also edit your email template directly within our email builder. From there, you can edit the template however you want by adding text, color, images, and more.
By using a custom or Mailchimp template, you can save valuable time and resources that could be allocated elsewhere. Plus, there’s a template for every situation—such as events, promotions, order notifications, cart reminders, and more—within our extensive selection of pre-built templates.
Landing page design templates are customizable, too. With our landing page builder, you can use a template to design a stunning web page for your business in a matter of minutes.
-
Pre-designed landing page templates are available as soon as you create a draft using our landing page builder. There are several templates to pick from, including basic and themed templates.
- Basic templates allow you to accept payments, add a signup form content block, and promote products or services with a product content block. Despite their simplicity, basic templates can help get your message across.
- Themed templates are designed with placeholder images and text, which can be valuable for busy business owners. Don’t worry; you can still add your own content. Two types of themed templates you’ll find include Lead Generation and Accept Payments templates.
Regardless of the template you choose, all page template designs are optimized to look good on any device.
-
Importing your own templates grants you more control over the design of your email. To import a custom email template, you can paste in code, import HTML, or upload ZIP files. Each of these methods is accessible via our template builder.
Make sure ZIP files are less than 1 MB and contain 1 HTML file to ensure a smooth upload. It’s also a good idea to only use letters, numbers, and hyphens in the file name.
Keep in mind that you can always choose from our pre-built templates to save time. All email and personal landing page templates are highly customizable, so you can include your brand’s logo and colors to keep the style consistent across all marketing materials.
Get Mailchimp's guide for advanced email marketing
Grow your business with the right knowledge and strategies to improve your emails, capture the attention of audiences, and turn leads into loyal customers.