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10 Email Templates that Make Marketing Easier

Use these fully‑customizable templates to connect with customers more effectively.

Mailchimp's design tools make it easy to create beautiful, engaging emails that help you build your brand and sell your stuff. But small business owners have a lot on their plate, and we know there isn't always time to design the perfect email for every situation.

That's why we've teamed with industry experts from around the world to create Premium Email Templates. These professionally-designed digital marketing templates are eye-catching, functional, mobile-responsive, and easily customizable to fit your brand. And since they come pre-built, they'll save you valuable time; just add your company name, branding, and social media links—along with your message, of course—and you'll be all set. You’ll even have the freedom to customize and save alternate versions of your emails for different audience segments. That means you can work more efficiently while still creating relevant emails that connect with your customers.

Do more with your marketing

You’ll find Premium Email Templates in the Mailchimp Marketplace, alongside other powerful apps and tools that can help you do more with your marketing. The templates are available to Mailchimp customers on our Standard plan and, depending on which one you choose, may require an additional payment. Once you purchase a template, it’ll be automatically added to your account so you can customize and duplicate it as needed.

Templates that fit your business

We’ve got more than 40 different Premium Email Templates to choose from, including templates for sales and other promotions, order confirmations, onboarding, and holidays. Not sure which one is right for your business? We’ve highlighted 10 of our favorites below to help you get started.

Templates for online sellers

Photo-Forward Product Promo

Do you rely on product photography to sell your goods? This versatile template makes it easy to showcase your newest arrivals, best sellers, or anything in between.

Price: Free (requires Standard plan and above)

Personalized Store Promotion

A promotional email—perhaps containing a limited-time offer or coupon code—can be a great way to capture customers’ attention and drive traffic to your store. With its bold colors, clear CTAs, and high readability, this template can help you create a sense of urgency around your promotion and encourage customers to take action.

Price: $9.99 (requires Standard plan and above)

We Got Your Order

Add a professional touch to your Mailchimp order notifications. Use this clean, stylish template to let customers know you've received their order, thank them for their purchase, and give them an easy way to contact you if they have any questions.

Price: $6.99 (requires Standard plan and above)

Cart Reminder

According to Baymard Institute, nearly 70% of online shopping carts are abandoned before a customer completes their purchase. The Cart Reminder template can help you remind shoppers about the items they left behind, highlight other products they might like, and encourage them to come back to your store to finish the checkout process.

Price: $9.99 (requires Standard plan and above)

Templates for events

Beautiful Event Invitation

Are you planning a webinar, conference, or event for your business? With its attractive design and an array of layout and content options, this template makes it easy to share what you've planned and invite your audience to attend.

Price: Free (requires Standard plan and above)

Post-Event Thank You

It's important to show gratitude to attendees who helped make your event a success, and this template can help take your thank you email to the next level. Include a special promo code, announce other upcoming events, and add a survey to collect actionable feedback.

Price: $6.99 (requires Standard plan and above)

Fundraising Challenge

If you're raising money for a charitable initiative or business endeavor, this template can help you get the job done. Its attention-grabbing features provide an ideal backdrop for telling readers about your fundraising goals and explaining how they can help you reach them.

Price: $6.99 (requires Standard plan and above)

Templates for staying connected

A Personal Welcome Email

Make your newest subscribers feel right at home. Use this template to create a personalized onboarding experience that introduces folks to your business or brand and encourages them to take suggested next steps.

Price: $9.99 (requires Standard plan and above)

Birthday Bonus

Show customers that you're thinking about them on their special day. This template makes it easy to send warm birthday wishes, surprise shoppers with a celebratory discount, and showcase a few items they're sure to love.

Price: $9.99 (requires Standard plan and above)

New On The Blog

Trying to boost traffic on your site? Show off just enough of your latest content to encourage readers to click. This flexible template is great for sharing blog posts, news items, podcast episodes, and more.

Price: $6.99 (requires Standard plan and above)

See our full selection of templates, apps, and tools by visiting the Mailchimp Marketplace.

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