Back to plans

What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.










For experienced marketers who want to scale and save time with advanced automation features and more data-powered tools.

Email & automations

Email templates, and tools for more
sophisticated campaigns.

Audience features

More contacts, and more ways to personalize
based on what you know about them.

Marketing platform

Multichannel tools to promote and grow your
brand and find new leads, all from one place.

Smart tools


Also included in Standard

Customer Journey Builder

Design and automate customer journeys based on how they interact with your business.

About customer journeys

250+ App integrations

Connect your favorite apps and web services to save time and do more with your marketing.

See the list

Creative Assistant

Get beautiful, on-brand designs made for you with the power of artificial intelligence.

About Creative Assistant

Marketing calendar

Stay organized and productive with one clear view into all your campaigns.

About the marketing calendar

Mobile app

Manage your account, add contacts, and send campaigns from anywhere.

Download the app

24/7 support

Award-winning email and chat support, plus our Knowledge Base and Marketing Glossary.

About support


  • What payment methods do you offer?

    We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • How do I switch to a different plan?

    You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • Can I buy credits instead?

    Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works
  • Do you have pricing for high-volume email senders?

    We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing
  • What happens if I hit my contact or sending limit?

    Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.