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What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Best value

Best value



Best value

Best value



Best value

Best value



Best value

Best value




For new marketers with big ideas who want to get online, build an audience, and start growing on day one.


Everything you need to get started with email marketing.

Audience features

Find your first customers, collect signups, and target the right people.

Marketing platform

Multichannel tools to promote and grow your business, all from one place.

Brand tools

Smart design and content tools to build a brand that feels like you.

Also included in Free

  • Email support for 30 days

    Plus free access to our Knowledge Base and Marketing Glossary.

    About support
  • Marketing calendar

    Stay organized and productive with one clear view into all your campaigns.

    About the marketing calendar
  • 250+ App integrations

    Connect your favorite apps and web services to save time and do more with your marketing.

    See the list
  • Surveys

    Easily and quickly gather feedback, then use it to strengthen your marketing.

    About surveys
  • Mobile app

    Manage your account, add contacts, and send campaigns from anywhere.

    Download the app
  • Creative Assistant

    Get beautiful, on-brand designs made for you with the power of artificial intelligence.

    About Creative Assistant


  • SMS marketing is available to Mailchimp users in the United States, United Kingdom, and Australia with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.