Build better relationships with your customers

Get to know your audience and find new ways to market to them when you use Mailchimp for customer relationship management (CRM).

Start putting your data to work


Import your contact data

Bring all your audience data into Mailchimp to start using ready-made segments.


Organize what you know

Create your own segments and tags to filter your audience however you need to.


Turn audience insights into action

Set up automated messages to trigger based on specific segments or tags.


Learn what works and grow

Find new ways to segment based on your reports, then send even better emails.

Create a single, shared view of your audience

Whether you’re starting from scratch with your CRM or bringing an existing audience into Mailchimp, connecting your store and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing. The rest of your team can also benefit from these insights with unlimited sign-ins for multi-user accounts.

Organize your contacts however you need to

With all your contact data in one place, it’s easy to use Mailchimp’s segmentation tools to find exactly who you need to talk to. Segments, tags, and groups work in slightly different ways to help you create your own organizational structure and keep track of everything you learn about contacts as you grow.

Get insights about how to talk to your audience

Mailchimp makes it easy to gain insights about your audience—from a bird's eye view or at an individual level. Our growth, engagement, and revenue reports will help you discover patterns in audience behavior and see what’s working with your marketing. Contact profiles let you meet the people behind the numbers, so you can dive in and see what actions have led to a purchase, leave notes about individual preferences, and more.

Build a personalized experience for every customer

Once you’ve organized your customer data, you can start using those insights to make sure your marketing speaks to individual customers across marketing channels. Use Mailchimp’s personalization and automation tools to make campaigns feel like a 1-on-1 conversation—sending the right message at the right moment, and always making the right product recommendations.

How to Manage Your Audience in Mailchimp

When you use Mailchimp for customer relationship management (CRM), it’s easy to understand your data and make your marketing budget go further.

Start using audience data to improve your marketing

Mailchimp gives you the tools you need to build better customer relationships at scale.