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What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.


Mailchimp Recommends




Mailchimp Recommends




Mailchimp Recommends




Mailchimp Recommends




For advanced marketers who want our most sophisticated growth tools, plus priority phone support.

Email & automations

All email and automation tools, plus advanced customization and additional monthly sends.

Audience features

Unlimited contacts for high-volume email senders, and advanced segmentation for precise targeting.

Marketing platform

All the multichannel tools you need to run sophisticated campaigns to nurture leads and grow sales.

Priority support

Scale your marketing with prioritized support from our team of experts over the phone, in a live chat, or via email.

Also included in Premium

Customer Journey Builder

Design and automate customer journeys based on how they interact with your business.

About customer journeys

250+ App integrations

Connect your favorite apps and web services to save time and do more with your marketing.

See the list

Smart tools

Data-driven features to help you create better content, predict who to target, and know what to do next.

About smart tools

Marketing calendar

Stay organized and productive with one clear view into all your campaigns.

About the marketing calendar

Mobile app

Manage your account, add contacts, and send campaigns from anywhere.

Download the app


Easily and quickly gather feedback, then use it to strengthen your marketing.

About surveys


  • SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.