Why choose Mailchimp over ActiveCampaign?

With 12M+ users, sending over half a billion emails every single day, we’re able to analyze the millions of data points from those emails, and turn them into personalized recommendations on how they can help your business grow and succeed.

Mailchimp is the #1 Email Marketing and Automations Platform*

Complete toolkit

Automate your campaigns, analyze performance, and deepen customer interactions

> 99% email delivery rates

Rest assured that your emails will reach your customers' inboxes

24/7 support

Our multilingual support team is available to help around the clock

Better prices and tools than ActiveCampaign… all in the same place, and at a lower price

To put it plainly, we offer more value at a fraction of the price, like more advanced automations than the competition, over 99% email delivery rates, and easy-to-use email builder. Our free and paid plans make growing your business both simple and affordable.

Sell more with automations*

Easily connect your audience with purposeful, customized paths to purchase that are intuitive, easy-to-use, and help increase sales.

Pre-built automations

Sell more with pre-built journeys (PBJs) and transactional email automations to your store to start sending personalized emails.

PBJs recover abandoned carts, re-engage lost customers, cross-sell products, and encourage repeat customers.

Marketers see, on average, up to 4x more orders with Customer Journey Builder when compared to bulk emails sent through Mailchimp.


Customer Journey Builder

Easily connect your audience to purposeful, customized paths-to-purchase through automations.

Create tailored experiences based on audience behavior and your business goals with drag-and-drop functionality.

Win repeat business with segmentation

Marketers see up to 88% more revenue from their connected stores when they used these predicted segments with their emails than when they didn't.

With Mailchimp, you can combine up to five conditions for each campaign, and target your most valuable customers with behavior-based data. ActiveCampaign does not offer this.

Enjoy AI-powered content tools that ActiveCampaign can’t offer**

Make your content more engaging with data-driven features that are easy to use.

Content Optimizer

We benchmark your email content with top performing campaigns in your industry and offer personalized, data-driven suggestions that help improve your marketing and keep readers engaged. ActiveCampaign does not offer this feature.

Import Your Brand Assets Creative Assistant Abstract UI Brand Kit Static

Creative Assistant

We get to know your brand, then create and resize designs instantly so that you can build better marketing, grow your sales, and look good doing it. ActiveCampaign does not offer this feature.

Trustworthy analytics

Any marketing tool—ActiveCampaign included—can tell you how your emails perform. Mailchimp goes a step further by analyzing millions of data points and telling you the “what” and the “why” behind your campaign's performance.

A/B testing and Send Time Optimization

Improve your marketing with each send by testing your content, analyzing your audience’s behavior, and reaching them at the perfect time in their day.

Mailchimp runs an average of 140,000+ A/B test campaigns annually and improves your marketing with each send by testing your content.

Personalized recommendations

Our recommendations are powered by millions of data points that help to stay informed about your customers’ behaviors and boost your marketing and revenue.

Steadily improve your campaign performance with real-time feedback from tools like our subject line helper and Content Optimizer.

Audience dashboard

Get valuable insights about your contacts, and then act on them directly from your dashboard. ActiveCampaign does not offer this feature.

300+ seamless integrations

Work smarter by sharing information between Mailchimp and your business’s other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Shopify, Canva, Open Table, Eventbrite, and QuickBooks Online.

Top-notch, multilingual support

Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained experts via live chat and email when you need it.***

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish, and French), so you can get the answers you need and get right back to work. ActiveCampaign does not offer this.

Tutorials in multiple languages

Our help docs are available in English, Spanish, French, Portuguese, and more.

12M+ marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what our customers are saying about their experiences.

"There are only so many hours in a day, so the fact that we can use Mailchimp’s automations, let them do what we need them to do, and then capitalize based on the results is huge."

Billy Lesnak, Marketing Director, Steel City Collectibles

"Mailchimp has always done what we need it to for our newsletters, and is a trusted brand for customers receiving them, helping us avoid the spam box."

Joe Slater, Co-founder and Managing Director of Six Barrel Soda

Getting started is easy

Starting with—or switching to—Mailchimp is easy, and we have plenty of resources to help you along the way.

* Based on self-reported numbers of customers 2021/2022.

** Feature availability and functionality varies by plan type. Pricing varies. See https://mailchimp.com/pricing/marketing/compare-plans/ for details.

*** Email and live chat support only available with paid plans.