Switching marketing platforms can seem overwhelming, but it doesn’t have to be. Before you switch, download your contacts from your email service provider (ESP) or customer relationship manager (CRM) so you can add them to your Mailchimp account.
In this article, you’ll learn some of the best practices for switching to Mailchimp.
Getting Started with Mailchimp
Mailchimp provides a number of tools to help you speak to your audience, and we’re constantly evolving our platform with you in mind. Check out our guides to see how our emails, ads, automations, and landing pages can fit into your marketing strategy.
Sign Up for Mailchimp
To get started, sign up for a Mailchimp account. All new accounts start on the Forever Free plan. After signup, you can import your contacts right away. Lists with 2,000 subscribers or less can remain on the Forever Free plan. Upgrade to a paid plan when you reach more than 2,000 subscribers.
Create Your List
At Mailchimp, we store your contacts’ data in lists. You can work in one list or multiple lists. It’s up to you! We recommend a main list that uses groups when possible. This will allow you to send to all contacts at once, or send targeted content to specific segments of your contacts. It will also help keep your subscriber count low.
Consider more than one list if you manage multiple clients, or need to advertise different brands to specific sets of contacts. But keep in mind that separate Mailchimp lists are independent of one another, even if they’re in the same account. Lists don't share contact data or campaign statistics, and duplicate contacts across lists will be counted more than once.
Import Your Contacts
After you’ve created your list in Mailchimp, it’s time to import your contacts. If you import contacts from another email or marketing service, you may need to reorganize or reconfirm your email list. When you download contacts from your previous provider, keep subscribed, unsubscribed, and bounced contacts in separate categories for importing. This will help prevent any compliance or delivery issues, reduce abuse complaints and bounces, and may increase your engagement.