Why choose Mailchimp over HubSpot?

With 12M+ businesses sending half a billion emails every day, we analyze millions of data points to give personalized tips that make your marketing better. We tell you what has worked, what will work, and turn insights into action with data-driven tools.

Mailchimp is the #1 Email Marketing and Automations Platform*

More in value in our plans

We offer more marketing functionality at a fraction of the cost

> 99% email delivery rates

Rest assured that your emails will reach your customers' inboxes

Easy-to-use features

Mailchimp makes it simple and convenient to market and grow your business

Easy-to-use tools, all in one place

Our simplicity, intuitiveness, and affordability make it easy to automate your marketing. We give you 25+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $20/month in our Standard plan (compared to $800 with HubSpot’s Professional plan).

Sell more with automations**

Easily connect your audience with purposeful, customized paths to purchase that are intuitive, easy to use, and help increase sales.

Marketers see, on average, up to 4x more orders with Customer Journey Builder when compared to bulk emails sent through Mailchimp.


Pre-built automations

Get a head start on marketing automations with fully customizable workflows that guide your customers toward conversion. Start with 25+ pre-built journeys designed by experts to cross-sell products, recover abandoned carts, re-engage and convert customers.

Customer Journey Builder

Create customized experiences based on audience behavior (and your business goals) with our easy-to-use drag and drop tool.

Optimize with AI-powered content tools that HubSpot can’t match**

Make your marketing content more engaging with AI-powered content tools and features that HubSpot can’t match. In 2021 alone, Mailchimp generated more than 8 million data-backed recommendations with their AI-powered features. Motivate your customers to take action without the need for advanced in-house designers.

Creative Assistant

Creative Assistant gets to know your brand, then creates and resizes designs for you instantly so you can build better marketing and grow your sales. HubSpot does not offer this feature and Mailchimp offers this for FREE.

Content Optimizer

Our Content Optimizer tells you what's working, what isn't, and why, with personalized suggestions. By comparing your content against millions of top-performing campaigns in your industry, you can keep your readers engaged and consistently improve on your performance.

Win repeat business with segmentation

Marketers see up to 88% more revenue from their connected stores when they use our predicted segments for their emails than when they don’t.

We help you identify and target your most valuable customers and get them to buy again with our Customer Lifetime Value and Purchase Likelihood segments.

Additionally, you can create segments based on location, behavior, other demographics, or custom fields for free with our predicted demographics (as compared to $800+ with HubSpot).

Stay ahead of the curve with proven analytics

Any marketing tool can tell you how your emails perform. Mailchimp goes a step further by analyzing data points and telling you the “what” and the “why” behind the data.

A/B testing and Send Time Optimization

Improve your marketing with each send by testing your content, analyzing your audience’s behavior, and reaching them at the perfect time in their day.

Compare email performances starting at just $20/mo with our Standard plan vs $800+ with HubSpot’s Professional plan.

Reporting dashboard

Get valuable insights and act on them directly from your dashboard.

Enjoy real-time reporting about your campaign performance, industry comparisons, and customer behaviors.

Personalized recommendations

Our recommendations are powered by millions of data points that help to stay informed about your customers’ behaviors and boost your marketing and revenue.

Steadily improve your campaign performance with real-time feedback from tools like our subject line helper and Content Optimizer.

300+ seamless integrations

Work smarter by sharing information between Mailchimp and your business’ other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Shopify, WooCommerce, QuickBooks Online, and Canva.

Top-notch, multilingual support

Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained experts via live chat and email when you need it.***

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish and French), so you can get the answers you need and get right back to work.

Tutorials in multiple languages

Our help docs are available in 6 languages: English, Spanish, French, Portuguese, German, and Italian.

12M+ marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experiences.

"The Shopify integration makes determining what content is interesting and engaging easy by looking at click-through rates and by measuring ROI from email.”

"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."

Getting started is easy

Starting with—or switching to—Mailchimp is easy, and we have plenty of resources to help you along the way.

* Based on self-reported numbers of customers 2021/2022

** Feature availability and functionality varies by plan type. Pricing varies. See https://mailchimp.com/pricing/marketing/compare-plans/ for details.

*** Email and live chat support only available with paid plans.