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Why choose Mailchimp over HubSpot?

With 12M+ businesses sending half a billion emails every day, we analyze millions of data points to give personalized tips that make your marketing better. We tell you what has worked, what will work, and turn insights into action with data-driven tools.

Mailchimp is the #1 Email Marketing and Automations Brand*

More in value in our plans

We offer more marketing functionality at a fraction of the cost

> 99% average email deliverability rates

Rest assured that your emails will reach your customers' inboxes

Easy-to-use features

Mailchimp makes it simple and convenient to market and grow your business

Robust, easy-to-use tools, all in one place

Our intuitiveness and affordability make it effortless to automate, personalize, and scale your marketing. We give you 60+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $60/month for up to 2,500 contacts in our Standard plan (compared to Hubspot’s comparable plan, the Professional plan, which costs 40 times more with up to only 2,000 contacts).

Sell more with automations

Seamlessly connect your audience with purposeful, customized paths to purchase that are intuitive, easy to use, and help increase sales.

Marketers generate up to 4x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.*


Pre-built automations

Get a head start on marketing automations with fully customizable workflows that guide your customers toward conversion. Start with 60+ pre-built journeys designed by experts to cross-sell products, recover abandoned carts, re-engage and convert customers.

Customer Journey Builder

Create customized experiences based on audience behavior (and your business goals) with our drag and drop tool.

Optimize with AI-powered content tools that HubSpot can’t match

Make your marketing content more engaging with AI-powered content tools and features that HubSpot can’t match. In 2022 alone, Mailchimp generated more than 8 million data-backed recommendations with their AI-powered features.* Motivate your customers to take action without the need for advanced in-house designers.

Content Optimizer

Our Content Optimizer tells you what's working, what isn't, and why, with personalized suggestions. By comparing your content against millions of top-performing campaigns in your industry, you can keep your readers engaged and consistently improve on your performance.

Creative Assistant

Creative Assistant gets to know your brand, then creates and resizes designs for you instantly so you can build better marketing and grow your sales. HubSpot does not offer this feature and Mailchimp includes access to Creative Assistant on all Marketing plans.*

Win repeat business with segmentation

We help you identify and target your most valuable customers with our Customer Lifetime Value and Purchase Likelihood segments.

Additionally, you can create segments based on location, behavior, or other demographics, with our predicted demographics capabilities available on the Standard plan (starting at $20 a month) and above (as compared to $800+ with HubSpot).

Marketers see up to 88% more revenue from their connected stores when they use our predicted segments for their emails than when they don’t.

Stay ahead of the curve with Proven Analytics

Some email marketing platforms tell you how your emails perform. Mailchimp goes a step further by analyzing data points and telling you the "what" and the "why" behind the data.

Personalized recommendations

Our recommendations are powered by millions of data points that help you stay informed about your customers’ behaviors and help you boost your marketing and revenue.

Steadily improve your campaign performance with real-time feedback and suggestions from tools like our subject line helper and Content Optimizer.

Reporting Dashboard

Get valuable insights and act on them directly from your dashboard.

Enjoy real-time reporting about your campaign performance, industry comparisons, and customer behaviors.

A/B testing and Send Time Optimization

Improve your marketing with each send by testing your content, analyzing your audience’s behavior, and reaching them at the perfect time in their day.

Compare email performances starting at just $60/mo for up to 2,500 contacts with our Standard plan vs $890+ with HubSpot’s Professional plan with up to only 2,000 contacts.

300+ seamless integrations

Work smarter by sharing information between Mailchimp and your business’s other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Shopify, Canva, Open Table, Eventbrite, and QuickBooks Online.

Top-notch, multilingual support

Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained specialists via live chat and email when you need it.*

Tutorials in multiple languages

Our written help content is available in 6 languages: English, Spanish, French, Portuguese, Dutch, and Italian.

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.

12M+ Marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.

"The Shopify integration makes determining what content is interesting and engaging easy by looking at click-through rates and by measuring ROI from email.”

"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."

Switching to Mailchimp is easy

We have plenty of resources to help you along the way, and for the first 30 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*