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Why choose Mailchimp over HubSpot?

It’s simple: Mailchimp has the marketing power you need. We have 11M+ users and send half a billion emails on average every day. We turn data into personalized recommendations to help enhance your marketing effectiveness. Turn your insights into action.

Mailchimp is the #1 AI‑powered email marketing and automation platform*, now with SMS.*

  • More in value in our plans

    We offer more marketing functionality at a fraction of the cost

  • > 99% average email deliverability rates

    Rest assured that your emails will reach your customers' inboxes

  • Easy-to-use features

    Mailchimp makes it simple and convenient to market and grow your business

Robust, easy-to-use tools at a much lower cost, all in one place

Our intuitiveness and affordability make it effortless to automate, personalize, and scale your marketing. We give you 60+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $60/month for up to 2,500 contacts in our Standard plan (compared to Hubspot’s comparable plan, the Professional plan, which costs 40 times more with up to only 2,000 contacts).

Powerful automations

Easily connect with your audience to customize paths to purchase. Marketers generate up to 7x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.*

Customer Journey Builder

Craft integrated email and SMS journeys through this singular platform, and leverage real-time customer data to trigger personalized messaging simultaneously across channels.

60+ Pre-built automations

Start the conversation and reach customers at key moments.

Win repeat business with segmentation

We help you identify and target your most valuable customers with our Customer Lifetime Value and Purchase Likelihood segments.

Additionally, you can create segments based on location, behavior, or other demographics, with our predicted demographics capabilities available on the Standard plan (starting at $60 a month for 2,500 contacts as compared to $800+ with HubSpot).

Marketers see up to 141%* more revenue from their connected stores when they use our predicted segments for their emails than when they don’t.

Square, Shopify, and Woocommerce logos with dotted lines flowing into a mobile email. An automated customer journey flow is next to it and slightly overtop

Transactional emails

Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with HubSpot.

Marketers see 141% more revenue on an average with AI-built predicted segments.*

Optimize with AI-powered content tools*

Mailchimp generated 8M+ data-backed recommendations through its AI-powered features in 2022 alone.* By harnessing our advanced AI tools, you can effortlessly inspire your customers to take action.

In-line content creation

Let AI create the first draft of your promotions to help drive more customers to your store.

AI-generated automations at scale

Welcome new contacts, recover abandoned carts, and win back lost customers with AI-generated automations and fully-built emails you only need to review and publish.

Stay ahead of the curve with actionable analytics

Some email marketing platforms tell you how your emails perform. Mailchimp goes a step further by analyzing data points and telling you the "what" and the "why" behind the data.

Marketing dashboard and custom reports

Maximize engagement and ROI across both email and SMS, with a consolidated reporting view of each subscriber's customer journey—and gain insights to help you improve future interactions.

Personalized recommendations

Our recommendations are powered by millions of data points that help you stay informed about your customers’ behaviors and help you boost your marketing and revenue.

Steadily improve your campaign performance with real-time feedback and suggestions from tools like our subject line helper and Content Optimizer.

A/B testing and send time optimization

Improve your marketing with each send by testing your content, analyzing your audience’s behavior, and reaching them at the perfect time in their day.

Compare email performances starting at just $60/mo for up to 2,500 contacts with our Standard plan vs $800+ with HubSpot’s Professional plan with up to only 2,000 contacts.

300+ seamless integrations

Work smarter by sharing information between Mailchimp and your business’s other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.

Top-notch, multilingual support

Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained specialists via live chat and email when you need it.*

Tutorials in multiple languages

Our written help content is available in 6 languages: English, Spanish, French, Portuguese, Dutch, and Italian.

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.

11M+ Marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.

"The Shopify integration makes determining what content is interesting and engaging easy by looking at click-through rates and by measuring ROI from email.”

"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."

See why 11M+ users chose Mailchimp

Our users leverage data-driven tools to help them learn what works, improve future campaigns, and turn insights into action.

Source:, Inc

Switching to Mailchimp is easy

We have plenty of resources to help you along the way, and for the first 90 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*