Technology lets marketers today do more than they ever have before. Automated marketing tools and predictive analytics are becoming standard in the marketing world. The vast amount of customer data available means marketers are designing highly-personalized ads, targeted to individual preferences and behaviors. To make the most of the modern marketing landscape, you're going to need the right platform to back you up.
There are a lot of different tools available on the market, but two of the most popular are Mailchimp and HubSpot. Here, you can take a look at how these two platforms compare, how they perform, and what customers have to say about them.