Product Advice
How Long Should You Run Your A/B Test?
We analyzed thousands of A/B testing campaigns to help you pick the right metrics and duration for your tests.
5 min read
Smart Recommendations
Intelligence-backed tools with serious sales muscle
Powered by 2 billion data points, Mailchimp’s proprietary intelligence gives you smart recommendations to help boost your marketing and revenue. Create smarter content, reach the right audience, and improve campaign performance with our data-driven tools.
Create brilliant content
Connect with your customers and get better results with more effective emails.
Content Optimizer
Make your email content more engaging. Our Content Optimizer offers personalized suggestions based on email best practices that can help make the copy, imagery, and layout of your emails more engaging.
Dynamic Content
Create just one email and dynamically personalize it for multiple contacts without doing extra work.
Subject Line Helper
Get data-driven feedback in real time so you can create attention-catching subject lines for emails your audience will be moved to open.
More tools to make every send smarter
Optimize your marketing with confidence and utilize industry insights tailored to your business.
Next Best Action
Know what to do next with our proprietary intelligence engine as your guide.
Send Time Optimization
Confidently send your emails at the best possible time, automatically.
A/B Testing
Take out the guesswork by testing options and choosing a productive winner.
Predict who to best target
Connect your store and take advantage of data-driven ecommerce features to help you understand your audience, increase purchases, and create lasting customer relationships.
Purchase Likelihood
Send smarter, targeted messaging by segmenting your audience according to how likely they are to purchase again.
Customer Lifetime Value
With our tools built to help you predict customer lifetime value, you can segment shoppers easily and target your high-value consumers.
“The personalized product recommendation feature is really cool. It makes each email specific to the customer—I don’t have to do anything. All I did was pull this content block and drop it in the email, and then everyone has a custom email.”
April May, Owner of Smudge Ink
Put the power of big data behind your small business
Boost your sales and your confidence with every piece of content you create. Choose your plan and use our intelligence to make some brilliant marketing.
Business Tips
Insights from Mailchimp's Send Time Optimization System
Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.
8 min read
Personalization
Give Your Customers What They Really Want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.