Campaign insights
Insights for AI email campaigns expand on the previous section. You could consider email frequency to be a single insight in a sea of possibilities.
Other insights you should consider are which contact methods are most useful, which types of products get the most responses, what kinds of email headings work best, and much more.
Not only can AI tools track various insights for you, but they can also help you figure out which additional insights are worth investigating.
Content creation
Oh, look! It’s time to talk about ChatGPT again.
Before we do, let’s stop and remember that it's not the only generative AI tool companies can use. However, it's the most well-known, and that’s why it’s discussed often. You can use any AI that you prefer for this application.
That said, let’s talk about the application.
We already covered how content generators can help you come up with ideas. Once you have ideas, you can feed them into the AI, and it can write your entire email. If you told it about your business to tailor the content, that’s even better. It will keep track of what you tell it and incorporate that into the content that it creates.
You can also use image generators to get unique graphics and much more. Content creation AI tools can save you countless hours and provide various benefits.
But here's a word of caution: AI content creators often fail to produce human-quality content, which may be plagued with inaccurate information. They can short-cut the creative process, which is invaluable, but you still want to proofread written content and have a designer clean up your graphics.
Email list cleanup
This goes hand-in-hand with email validation, but cleanup involves more than just marking invalid email addresses.
Email list cleanup can remove low-quality and inactive email accounts from your list. The AI can check that email addresses exist on server lists, and it can do this very quickly.
Additionally, the AI can analyze the quality of valid emails to help you decide if they’re worth keeping on the list or not. This is powerful and insightful, and it can boost the value of your email list.
Email personalization
You’ve probably heard that marketing emails should be personalized. The problem is that it takes time. Even if you put everyone's name into their email, the recipient won’t feel the personalization.
This is where AI shines. As long as it has access to the personal information you might use, it can easily incorporate that into the email. If you were using ChatGPT to help write the emails, feed it a little personal information, and you’ll immediately see a difference in content.
To call this a time saver is an understatement.
Smart segmentation
There's no such thing as a universal marketing email. You already want personalized emails, but even beyond that, good email marketing requires segmentation. You don’t want to send car fresheners to people who don’t have a car or attract the right people to the wrong product.
AI can compare responses, campaign goals, products, and services and automatically break recipients into segments.
More than that, it can use math and data analytics to do this in powerful ways without needing you to watch over its shoulder. It’s ensuring that your emails go to the right recipients in the right ways, and it’s not doing this on a hunch. It follows powerful analytics the whole time.
Email automation
We’ve already talked about automating email lists, customization, content creation, and more. What if you could automate the design and delivery of entire emails?
For instance, if a customer orders something online, you can send an automated receipt to their email address. With AI, you can expand on this process and send customized, personalized, automated emails for various purposes.
This broadens the scope of what you can accomplish with marketing emails, and it continues to lower the costs of your operation at the same time.
