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AI Content Generators: Pros, Cons & Examples

AI content generators can help you create content, but are they worth it? Learn the pros and cons, and some of the best AI writing generators available.

Publishing valuable content regularly is crucial to any digital marketing strategy. Unfortunately, content writing takes time, and not everyone has writing skills or the desire to write content every week. For example, if you're a company owner, you might have a blog lacking regular content updates, or you may have avoided creating one altogether because you don't have the time to write.

Writing isn't easy, but it's essential for every business. Blog posts, website copy, and social media posts require you to roll up your sleeves, generate ideas, and produce valuable, educational content that resonates with your audience. Unfortunately, writer's block can happen to even the most experienced digital marketers.

Whether you're strapped for time or don't have the resources to generate content for your marketing strategy, AI may help. AI content generator tools help create content of all types, from website copy and blog posts to social media posts. But what are AI writing tools, and how can they enhance your marketing strategy? Let's find out.

What is AI?

AI stands for artificial intelligence, a technology that simulates human interactions, content writing, and other processes. The future of AI is clear, as it has already proven to be successful at improving many industries, processes, and our daily lives.

AI has been used in marketing for quite some time, but it spans industries and can be used for various tasks. For example, AI is used by website chatbots to improve the customer experience and can be used to analyze customer behavior to help you create more effective marketing campaigns.

What is an AI content generator?

An AI content generator, also known as an AI writing generator or AI writer, uses machine learning (ML) to write content of all types. It can be used to write articles, social media post descriptions, advertisements, blog posts, landing page copy, and even emails to improve your content strategy.

AI content generator tools read and learn from similar topics on the internet and create copy through natural language processing (NLP). Essentially, they take existing information from around the web and rewrite it to create new content; they can help with content generation or write entire blog articles for you using the information you input into the system as a guide.

So whether you're starting a blog, experiencing writer's block, or looking for a way to streamline your content generation efforts, AI may help.

Should you invest in an AI content writer?

There are several types of AI content generation tools on the market for companies, and some are more robust and expensive than others. Either way, AI writing is an investment, so it's worth considering the pros and cons before spending your marketing dollars.


There are many advantages of using AI content generator tools for businesses of all sizes, including the following:

  • Prevent writer's block: AI writing generators prevent writer's block by ensuring you always have content available. Instead of writing an entire blog yourself, you can give the AI writer keywords, topics, and headlines to help them write an educational blog post.
  • Easy to use: AI tools are easy to use, so whether you're a small business owner or an experienced marketer, you can easily implement AI writing into your marketing strategy.
  • Scalability: AI content generators are easily scalable. Instead of hiring more staff members, you can use the same tool to generate thousands of articles in minutes. With a quick turnaround, you can create tons of content for different marketing strategies.
  • Cost-effectiveness: Small businesses typically don't have the resources to hire professional copywriters. AI content generator tools can help you save money on marketing initiatives because they're cheaper than human writers.
  • Can improve SEO: Content is crucial if you rely on search engine optimization (SEO) to attract organic traffic to your website. Since AI can generate blog posts quickly with the right keywords, you can improve your SEO strategy and rank higher on search engine results pages (SERPs). Some AI content creation tools even perform their own keyword research.


Of course, AI content generators aren't perfect, and there are some disadvantages you should consider before you invest in AI writing, including the following:

Put the power of AI to work for you

In this report conducted by Forrester, explore how AI can help you save time and create better marketing.

  • Plagiarism: AI-generated content may be plagiarized. Because of how AI content generator tools work, there are plagiarism concerns. Remember, they rewrite existing content on the web to create a brand-new article. In addition, AI content might be too similar to another blog, so it's more likely to get flagged by search engines.
  • Quality concerns: There are quality issues with AI-generated content. AI relies on algorithms to find content, so they're not always creating quality content that's up to your brand's standards. Your brand has a certain tone it uses for content, but AI generators won't be able to mimic that tone because they're taking information already on the web. Additionally, since AI writers rely on information that's already on the web, they may pull information and data that are not correct. For example, if they state data in a blog, there's no way of knowing whether that data came from a reliable source unless you fact-check it.
  • Can impact SEO: While content is crucial for SEO, more content isn't necessarily better, especially if AI writes it. Search engines like Google can easily determine whether something is written by an AI instead of a human, and any content not written by a human can be punished.
  • Still require human intervention: Because AI writers take information that already exists on the web and stitches it together, all content still requires editing by a human. You should always fact-check any data or statistics mentioned in an article and ensure that it sounds like it's written by a human instead of a robot.

5 of the best AI content generators

If you're ready to try AI writing tools, you might wonder where to start. There are several companies available that offer AI writers for different industries and types of writing.

Some of the best AI content generators include the following:


Jasper is the most well-known AI content generator on the market. It's advertised for teams and includes features that can help you generate ideas and write content of all types, including blogs, emails, and social media posts. But, of course, there are several cons of the platform, including the fact that it's AI content, so there's no real personality to the content generated, and there is no fact-checking tool, so any data or statistics may not be correct.


PepperType is an AI tool that generates social media posts, blogs, and SEO copywriting to help you save time on content. One thing PepperType does differently from Jasper is allowing you to build a copy style library to help it understand the tones and personalities you prefer. Therefore, you can pick the writing style and choose a topic to give your content more personality. Unfortunately, PepperType has been known to produce content with grammatical errors, including typos, so you'll still need a human editor.


Rytr is another popular AI content generator you can use to create high-quality content quickly. Rytr can help prevent writer's block by writing for you as long as you provide enough context. This AI content generator can rewrite articles and create blog outlines to help human writers work more efficiently. Unfortunately, like other AI writers, the information in the content is only sometimes accurate. In addition, Rytr doesn't write complete articles, but it can create helpful outlines.


CopyAI was founded in 2020 for businesses and copywriters and has been used by many well-known brands to generate blog intros, write ad copy, create email subject lines, and generate digital ad copy. This AI writing generator has a free plan you can try before buying the Pro version. In addition, unlike other AI content creators, CopyAI has a built-in plagiarism checker.


Frase is another impressive AI tool that can help you research and create optimized content based on search results. It's easy to use and can create optimized SEO content, but it still includes minor grammatical errors and needs a human editor to ensure the information is accurate.

Of course, most AI content generators have the same pros and cons we discussed earlier. It's worth noting that if you're going to use an AI writer, you must always edit the content because you can expect grammatical errors and incorrect data, stats, and other information. In addition, some AI content generators have more natural language than others. Still, for the most part, they don't know your brand's unique personality and tone, so your content may become boring and need to be spiced up by a human writer.

Whether you're writing a sales email or a blog, AI content generators can be useful tools to make creating content easier. However, while we expect AI content generators to improve in the future, they're not quite up to par with professional copywriters. AI writers can produce poor-quality, plagiarized content that can affect your SEO strategy, so you should always have a human touch.

Mailchimp makes writing an email easier than ever with our Content Optimizer, which can help you create more effective subject lines to increase open rates and engagement.

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