- Plagiarism: AI-generated content may be plagiarized. Because of how AI content generator tools work, there are plagiarism concerns. Remember, they rewrite existing content on the web to create a brand-new article. In addition, AI content might be too similar to another blog, so it's more likely to get flagged by search engines.
- Quality concerns: There are quality issues with AI-generated content. AI relies on algorithms to find content, so they're not always creating quality content that's up to your brand's standards. Your brand has a certain tone it uses for content, but AI generators won't be able to mimic that tone because they're taking information already on the web. Additionally, since AI writers rely on information that's already on the web, they may pull information and data that are not correct. For example, if they state data in a blog, there's no way of knowing whether that data came from a reliable source unless you fact-check it.
- Can impact SEO: While content is crucial for SEO, more content isn't necessarily better, especially if AI writes it. Search engines like Google can easily determine whether something is written by an AI instead of a human, and any content not written by a human can be punished.
- Still require human intervention: Because AI writers take information that already exists on the web and stitches it together, all content still requires editing by a human. You should always fact-check any data or statistics mentioned in an article and ensure that it sounds like it's written by a human instead of a robot.
5 of the best AI content generators
If you're ready to try AI writing tools, you might wonder where to start. There are several companies available that offer AI writers for different industries and types of writing.
Some of the best AI content generators include the following:
Jasper is the most well-known AI content generator on the market. It's advertised for teams and includes features that can help you generate ideas and write content of all types, including blogs, emails, and social media posts. But, of course, there are several cons of the platform, including the fact that it's AI content, so there's no real personality to the content generated, and there is no fact-checking tool, so any data or statistics may not be correct.
PepperType is an AI tool that generates social media posts, blogs, and SEO copywriting to help you save time on content. One thing PepperType does differently from Jasper is allowing you to build a copy style library to help it understand the tones and personalities you prefer. Therefore, you can pick the writing style and choose a topic to give your content more personality. Unfortunately, PepperType has been known to produce content with grammatical errors, including typos, so you'll still need a human editor.
Rytr is another popular AI content generator you can use to create high-quality content quickly. Rytr can help prevent writer's block by writing for you as long as you provide enough context. This AI content generator can rewrite articles and create blog outlines to help human writers work more efficiently. Unfortunately, like other AI writers, the information in the content is only sometimes accurate. In addition, Rytr doesn't write complete articles, but it can create helpful outlines.
CopyAI was founded in 2020 for businesses and copywriters and has been used by many well-known brands to generate blog intros, write ad copy, create email subject lines, and generate digital ad copy. This AI writing generator has a free plan you can try before buying the Pro version. In addition, unlike other AI content creators, CopyAI has a built-in plagiarism checker.
Frase is another impressive AI tool that can help you research and create optimized content based on search results. It's easy to use and can create optimized SEO content, but it still includes minor grammatical errors and needs a human editor to ensure the information is accurate.
Of course, most AI content generators have the same pros and cons we discussed earlier. It's worth noting that if you're going to use an AI writer, you must always edit the content because you can expect grammatical errors and incorrect data, stats, and other information. In addition, some AI content generators have more natural language than others. Still, for the most part, they don't know your brand's unique personality and tone, so your content may become boring and need to be spiced up by a human writer.