When determining which platform to select, you want to find one that doesn’t require HTML or coding skills, is easy to use and navigate around, and can scale up with you and your business. Throughout this blogging 101 journey, you’ll come to realize that you may want to review your site’s functionality as your traffic grows, your brand matures, and you present more posts to the world. You also want to ensure the platform boasts many apps and plugins, which are used to improve your site’s performance, simplify mundane tasks, market your blog, and run site backups.
Pick a domain and blog name
Once you’ve determined your niche and picked a platform, you want to choose and purchase a domain name. Shopify makes it easy to search for and register a domain name directly through their portal. However, other options exist through hosting companies like Bluehost, or individually through GoDaddy. Hosting companies offer free domain names when you sign up for a hosting plan, so this is the most economic option.
When shopping for a domain name, also consider the website name. Unless your goal is to create a portfolio site or personal blog, don’t use your name as a custom domain. While you can continue to be the face of the blog, it’s easier to build a stick brand when inventing a creative name that reflects your products and goals. Choose a domain name that’s unique, easy to spell, fun to say, and memorable.
Plan your posting strategy
Every blogger must have a regular supply of ideas, so planning always ensures you will never run out of content to create. Planning is as simple as creating a content calendar that helps you track ideas and keep you on track with posting. You can create a simple spreadsheet to plan your content creation, which should include the content you’re creating, the target audience, distribution channels you plan to use, and the dates of content release to the public. While there are countless other more effective tools to utilize, start with a spreadsheet and move on to other resources as your needs grow.
Entice the audience to read your posts consistently
It’s always discussed to grow your audience after beginning publishing, but if you want to generate fast momentum, you must consider how to grow them before launching the blog. Most bloggers struggle with distribution for two reasons: they don’t have a repeatable and concrete distribution strategy built with the publishing process and publishing is already an anxiety-laden process, so amplifying your reach makes it scarier.
Of course, as you produce more content, you eventually get over the latter, but the former requires an extensive initial time investment. You can best plan for growth by gathering emails as soon as possible, brainstorming opportunities to achieve post search engine traffic, and developing a social media strategy. You will also want to resurface, reuse, and reduce your content by creating micro-content for social media based on existing posts, creating a roundup of past blogs, recycling blog posts as other content types, and adding blog posts to emails. Finally, you want to understand analytics and how it relates to your target audience.