1. Food blogs
Food is one of the most popular blog categories. Food blogs range from baking blogs to vegan blogs to baby food blogs. If you can think of a food topic, chances are that there is at least one blog about it. Some of these blogs are the grandchildren of the original Mommy blogs. They began as Mommy blogs, then specialized in their more successful topics of cooking, baking, or other food topics.
The majority of food bloggers earn their income from sponsorships in which they are paid to write content for their sponsors. This may involve creating an original recipe using the products or visiting a restaurant that sells them. Sponsorships clearly state what you need to do to earn your commission.
2. Travel blogs
Traveling is popular with most demographics, especially retired people. Travel blogs bring the richness of exotic locations to viewers through imagery, video, and streaming while offering insight into the best way to travel in different countries, states, or even locally.
Travel bloggers work in a similar vein as food bloggers, except that the best travel blog writers get to travel on their sponsor's dime in order to give you their in-person impression of the destination, including hotels, local restaurants, and entertainment. The best travel bloggers give their tips on how to make each trip easier and more entertaining, safer, and how to deal with sudden travel plan changes.
3. Health and fitness blogs
Health and fitness blogs have become well-liked by several demographics, and each blog caters to a specific audience. Some focus on medical issues like diabetes or heart disease. Others focus on how a demographic, like retirees, can stay healthy in their daily life. At the other end of the spectrum, you'll find blogs about professional weightlifting, yoga, or even the best children's fitness routines.
Health and fitness is a very broad category that offers a range of subtopics for health bloggers to explore. It's important to know your audience, and what they are interested in. Then you can offer them the health and wellness tips when you see which topics get the most visitors and clicks.
4. Lifestyle blogs
Lifestyle blogs generally have an overriding theme like living in the country, small towns, life in a region of the country, living with kids in a downtown city, or just about any living situation you can find. These tend to be more upscale because many of the products and services that sponsor lifestyle blogs are marketing upper-scale brands.
However, there are some lifestyle blogs that talk about living a minimalist lifestyle or a low-tech lifestyle. These lifestyle blogs show how to live a certain way and offer you a quieter, simpler lifestyle. Lifestyle blogs incorporate home decor, remodeling, entertaining, life goals, vacations, and regularly cross into the territory of health and wellness, and sometimes food.
5. Fashion and beauty blogs
Since fashion and beauty trends change often, blogs about these topics never run out of things to cover. Many of these blogs are niche-focused. For instance, a blog that discusses how to select thrift shop finds and then turn them into trendy wardrobe additions rather than general women’s fashion.
Creating a micro-niche theme for the fashion blog draws in an audience that follows these trends, and reduces the need to compete with corporations.
6. DIY craft blogs
The internet has been good for DIYers. You can find a blog post or YouTube video about almost any kind of DIY project, large or small. Using images or video, DIY craft bloggers can demonstrate and explain how their audience can complete the same craft, including what materials they need to buy, and how to do it step-by-step.
These projects can be anything from how to build a deck to how to crochet an octopus. There is definitely something for every crafter imaginable. These types of blogs often promote DIY projects that you can share with a group of friends so you can get together and make it into a group project.
7. Parenting blogs
Parenting is a huge job, and no one knows that better than another parent. Parenting blogs were originally an offshoot of the Mommy blogs, except they've become specialized. You can find blogs on how to homeschool your children, make clothing for them, the best ways to get kids to eat nutritional foods, and what baby furniture is the best to buy for your budget.
They're a good place to find support for new parents, or if you're struggling with your new baby. There's also advice for parents on how to take care of themselves, and how to get a few minutes of "me" time.
8. Business blogs
We've already discussed why small businesses need to have a blog, but the truth is that almost every type of business has a blog in one form or another. And blogging isn't just for B2C companies. B2B companies also find that blogs help with website optimization for search engines and qualifying new leads.
Business blogs also show the personal side of any business, with content about the people behind the products.